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Netflix sees 60% surge in Twitter discussions in last 90 days

There is a huge spike in influencer conversations in April.

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KOLKATA: As the lockdown opened up the corridors to OTT content, several reports suggest that Netflix has been one of the top gainers. This was reflected on Twitter as well, where the influencer discussions related to ‘Netflix’ spiked more than 60 per cent during March-May 2020, over the previous 90 days, according to GlobalData, a leading data and analytics company.

There is a huge spike in influencer conversations in April, when the company announced that it added an eye-popping 15.8 million new subscribers in the first quarter of 2020 due to home restrictions and reported quarterly revenue of $5.77 billion against the estimated $5.76 billion. In addition to this, the Covid2019 crisis has a positive impact on the company’s stock price as it is up by almost 14 per cent since the beginning of 2020.

GlobalData influencer expert Prashant Saxena says: “Due to Covid2019, people are streaming more content online as they spend more time at home, bringing companies like Netflix to a bright spot in the entertainment sector, with significant growth in new subscribers and higher viewing time.”

In March, there was another spike in conversations on Twitter when the company announced that it agreed with EU in a deal to slow down the speed of its streaming service for 30 days to reduce traffic across Europe by 25 per cent and ensure that broadband networks perform adequately as millions of people were confined to their homes.

Saxena concludes: “As the world starts easing lockdown restrictions and slowly reopening restaurants and other recreational destinations, it is expected that the viewership and membership numbers for Netflix will likely be impacted in the next coming months.”

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