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Netflix’s Happy New Year: To end 2020 with 4.6 mn India subs

It’s partnership with Jio is reportedly having a positive impact.

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KOLKATA: Despite facing headwinds in other parts of the world, Netflix is sailing full speed ahead in India, suggests a recent report by Media Partner Asia. The global streaming giant has reportedly witnessed 2x growth in operating revenue in FY20, and is likely to end the calendar year with 4.6 million paid subscribers in the country.

The report attributes this spanking performance to Netflix’s partnership with telecom giant Jio. It also adds that the video-streaming service may touch average revenue per user or ARPU of $5. Moreover, the Indian market may well have contributed to 9 per cent of the company’s global revenue in Q3.

In late September, Jio announced postpaid plans offering mobile-only Netflix subscription to users of Rs 399 plan and above.  Jio’s Rs 1499 fibre broadband package also gives access to Netflix’s basic plan.

“We’re also working with local partners like Reliance Jio, India’s largest mobile operator, wherein Q3 we launched a bundle with their mobile and fibre broadband plans. As part of this broad partnership, we’ll integrate Netflix with two of Jio’s set-top boxes. We’ve also partnered with financial institutions in India to make payment processing easier and more seamless for our members, which we expect will have retention benefits. All of these initiatives are important and work in concert with our big investment in local originals to improve the Netflix experience for our members,” the company stated in its Q3 earnings.

Starting from mobile-only plans to adding Hindi interface, and plans of giving free weekend access to users in India on top, the company is doing its best to land a large slice of the Indian streaming pie.

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