- Television
- Cable TV
- DTH
- iWorld
- MAM
- Movies
- Regulators
- Resources
- Satellites
- Technology
- Specials
- Our events
- Subscribe
MUMBAI: Streaming giant Netflix continues to keep its foot on the pedal when it comes to arming its India team with some serious talent. The latest high-profile addition to the streamer’s stable is Aashish Singh, who has been roped in as director, original film. "We can confirm that Aashish Singh has joined Netflix as Director, Original Film," the company told Indiantelevision.com.
The arrival of Aashish seems to be in line with Netflix’s ambitious Original film play in India. The media veteran was CEO of Balaji Motion Pictures in his last gig, where he had joined in September 2018. Prior to that, he spent over 15 years with Yash Raj Films, occupying the position of vice president, production.
Netflix has announced 22 original films in India, with nine out of those already streaming on the service. Serious Men, Bulbul, Upstarts, Cobalt Blue, Ghost Stories, Class of '83, Mrs. Serial Killer, Guilty, Yeh Ballet, House Arrest, Kaali Khuhi, Maska and Freedom are the next big Indian Original films that are slated to be launched soon.
Aashish and Srishti Behl Arya (director, original film), both of whom report to Los Angeles, will play key role in helping the company accomplish its vision as it continues to be the only streaming service investing in original films in India.
As a percentage of overall time spent on Netflix, film viewing in India is the highest in any country. 70 per cent Netflix members in India watch at least one film a week. The number of films watched per month/per member has grown 50 per cent since last year.
In a bid to add further value to its content proposition, Netflix is creating mainstream original series and movies in India apart from adding top quality, big budget licensed content. In an effort to add Indian subscribers, the Reed Hastings-led company is delivering an increasingly high volume of films to position Netflix the destination for finest films.
Having identified India as a key growth market, the company is investing significantly in Indian films and talent. Going forward, this focus is only bound to get more intense.
Mumbai: Warner Music India has signed a deal to acquire a majority stake in Divo, a leading digital media and music company in India with a presence across all four South Indian language music markets. This investment will help deliver Warner Music India’s strategy of having a leading presence in...
Mumbai: Prime Video has elevated Gaurav Gandhi from India vice president to Asia Pacific vice president. The company broke the news through the internal memo circulated in the organisation recently. Gandhi will now lead APAC, which includes Japan and South East Asia in addition to India. He will...
Earlier, the patterns of content consumption were not very diverse due to a restricted range of content. With the advent of social media and digital platforms, audiences are now able to engage with both regional & universal content.
Faf du Plessis recently became the first batsman to strike the maiden century in South Africa’s T20 league SA20. In an interview, the skipper talked about the importance of SA20 in South African cricket and how it will change the face of cricket for the SA team. He also discussed the talented...
Mumbai: Zoo Media’s creative and performance digital agency FoxyMoron has appointed Vivek Das as its CEO. Vivek brings with him two decades of experience building digital businesses at scale. In this role, Vivek will report to Pratik Gupta and Suveer Bajaj, founding partners of Zoo Media and...
Mumbai: Senior journalist, Rauf Ahmed has bid farewell to the world. He breathed his last on Sunday. In his long-term career, Ahmed served as the editor of Filmfare, for six years in the mid 90s. As part of his role as the editor of Filmfare, he was also associated with the much acclaimed Filmfare...
Mumbai: The sports sector has received its highest-ever budget allocation in history. With an over Rs 300 crore jump, the sports sector has received Rs 3,397.32 crore allocation in the new FY 2023-24 Union Budget. The union finance minister presented the budget for 2023-24 at the parliament on 1...
Ormax Media, a media analytics company, has announced the launch of its annual all-access plan called ‘Super Subscription.’ The plan will allow Ormax Media’s business partners full access to all industry reports, data and trends.
OTT platform Paramount+ has announced that the series Frasier, starring and executive produced by Kelsey Grammer, starts production this week.
