iWorld

Netflix plans to give free access for a weekend in India

It hopes to get new users on the back of the strategy

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/21/net_0.jpg?itok=ljwT7HaK

KOLKATA: Netflix has been constantly innovating its marketing and promotion strategy in India to get more users to sign up. Now, it plans to give free access to the Indian audience for a weekend.

“We think that giving everyone in a country to access Netflix for free for a weekend could be a great idea to expose a bunch of new people to the amazing stories we have and hopefully get a bunch of them to sign up. We will try that in India and we will see how that goes,” Netflix COO and chief products officer Greg Peters said in an earnings call after q3 results.

Read more news on Netflix

It is not easy to make a strong subscription base in India for Netflix. The competition is here not only with two-three services like Amazon Prime Video, Disney+Hotstar but with a number of homegrown services like SonyLIV, ZEE5, MX Player. Most of them offer their premium content at a much lower rate compared to Netflix. The service also started a mobile-only plan at Rs 199 last year to beat the odds which worked well for it.

“We're constantly assessing and testing and trying to understand what's working, what's working best, how do we improve. And we do that with our marketing and promotion tactics as well. One of the most effective ways to introduce Netflix to people in different countries around the world, and based on that testing and that actual performance, we've shifted those tactics, as you note, in many, many countries, including the United States. But we also seek to innovate and come up with what are new ways that we can use to introduce Netflix to new members,” Peters also added.

In a letter to shareholders, the service also acknowledged that it has much work to do in India to replicate the success in other APAC countries Japan and South Korea. Considerably, APAC has contributed mostly to the q3 growth of Netflix.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/dream11.jpg?itok=FPQ_chCC
Disney+Hotstar thanks partner brands post IPL 2020

Disney+Hotstar has seen massive traction during IPL 2020, both in terms of audience as well as advertising. More than 300 brands leveraged the platform’s scale and reach during the tournament.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/tele.jpg?itok=54rEQN7I
'Den of pirates': Why OTTs should tackle Telegram soon

There is no dearth of OTT platforms in India, and which one is the most popular is a matter of debate. But what is very evident is Telegram’s overwhelming popularity as an alternative to providing free access to any new movies or shows launched on these platforms.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/sonyliv.jpg?itok=CvnXZLTE
SonyLIV onboards four sponsors for India-Australia series

KOLKATA: Since its rebranding, the India tour of Australia is the first major sporting event to be aired on SonyLIV. While the digital arm of Sony Pictures Networks India (SPNI) created quite a buzz on the back of its original content, it’s continuing to promote all its tentpole properties...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/indvsaus.jpg?itok=Phx3Xpoz
Ind-Aus tour: Facebook strikes digital content partnership with SPNI

KOLKATA: Facebook announced a digital content partnership with Sony Pictures Networks India (SPNI) for the Indian cricket team’s tour of Australia. Kickstarting on 27 November, the partnership will involve exclusive video-on-demand match content being showcased on Facebook Watch, the only social...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/uday.jpg?itok=FgXD68qY
Lens of regulation is more important: Uday Shankar on OTT platforms

‘Will OTT platforms be put on leash?’ is the question being discussed and debated lately, especially after being brought under the ambit of the ministry of information and broadcasting (MIB).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/puneet.jpg?itok=9-UyU2cj
Times Internet's transformation from media company to tech company

Digital disruption is reshaping the media and entertainment ecosystem at a rapid pace. As media companies adapt to the change, investment in technology is emerging as the need of the hour.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/amazon.jpg?itok=1O8EF3y8
CAIT demands 7-day ban on Amazon for not indicating country of origin

NEW DELHI: Expressing dissatisfaction with the Rs 25,000 penalty levied on Amazon India by the ministry of consumer affairs, the Confederation of All India Traders (CAIT) has demanded a seven-day ban on the e-commerce giant for not providing the mandatory details of 'country of origin' on the...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/hits.jpg?itok=m44f_eGA
Hits debuts on Jio

NEW DELHI: Hits, one of Asia's top English networks bringing the best of Hollywood and UK TV shows, will now be available to Jio users. It will be introduced as a value-added linear service on JioTV for mobile users as well as JioTV+ for JioFiber users.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/aatm.jpg?itok=0rRXUFEs
Mitron TV launches ‘Atmanirbhar Anthem’

KOLKATA: Short format video app Mitron TV has released the Atmanirbhar Anthem following the ban of 43 additional Chinese-origin apps by the Indian government. The anthem pays homage to the Indian technology community and reiterates the message of using homegrown products and services. The anthem’s...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required