Netflix India, Tinder team up for dating reality show ‘IRL: In Real Love’

Netflix India, Tinder team up for dating reality show ‘IRL: In Real Love’

The upcoming show is being produced by Monozygotic.

Netflix India, Tinder

Mumbai: Dating app Tinder is set to collaborate with Netflix as its official casting partner for the Indian dating reality show titled IRL: In Real Love.

The ongoing July month will see swipe cards appearing in between Tinder members’ stack of potential matches, and if they swipe right on the in-app casting call they will be redirected to a registration page. The applicants have to be single in real life, and need to have an eye-catching Tinder profile to score a chance of being cast for the Netflix show.

IRL: In Real Love is in tune with other Netflix  Original shows like Indian Matchmaking, Love is Blind, and Too Hot to Handle. The upcoming show, produced by Monozygotic, is set to woo audiences with a true to its time dating format, the app said in a statement.

“Tinder is thrilled to partner with Netflix to offer this generation’s hopeful romantics a chance to go after a flame that can’t be put out," said Tinder and Match Group India's GM Taru Kapoor. "Right from the casting process to its distinctive dating format, this show brings to the table, an opportunity to experience new connections, some heartbreaks, unmatched chemistry and a whole lot of fun. With Tinder’s diverse community of young singletons actively looking for real sparks, this show will provide them with exactly that and more. It’s a perfect match!"

“IRL: In Real Love is an indigenous dating format and the association with Tinder will help us keep it as real as the times today," shared Netflix India's director - International Originals, Tanya Bami. "Authenticity is key to any reality series and Tinder will help us find a cast whose preferences and choices will enable us to understand the everyday dating conundrums. We can’t wait for the Tinder members to swipe right for IRL: In Real Love on Netflix!”