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Netflix available in more than 300 mn pay-TV households

Less than one per cent of all pay-TV households in India subscribe to Netflix

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MUMBAI: A new report from UK research firm Ampere Analysis has said that Netflix is available in more than 300 million pay-TV households. It also added that more than 50 million of those have come during 2019.

The reach through Pay TV partnerships is almost double the company's current global subscriber base of 158 million. Netflix has been active in signing deals with pay-TV operators to extend its global reach. This year also, Netflix has signed more than 15 deals with major international pay-TV operators.

While Western Europe has highly contributed to the growth, Netflix is available in about 86 per cent of all pay-TV homes in North America. The report also found that the streaming platform was available in about one-quarter of pay TV households in the Middle East and North Africa at the end of 2018, driven by its regional partnership with operator OSN. However, the partnership ended in August 2019, leaving Israel as the only market in the region with existing deals.

The scenario is different in Central and South America, Asia Pacific and Central and Eastern Europe are blank canvases for Netflix. There are 400 million pay-TV subscribers in the region excluding China but Netflix has availability to about 40 million of those. While India is a key market for Netflix, fewer than one per cent of all pay-TV households in India subscribe to the OTT platform.

“These onboarding deals give Netflix pay TV reach in every region bar SubSaharan Africa, while the Western European pay TV market has shown the most rapid growth for these deals,” the report said.

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