iWorld

Netflix available in more than 300 mn pay-TV households

Less than one per cent of all pay-TV households in India subscribe to Netflix

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/04/Netflix.jpg?itok=IAUmVt7K

MUMBAI: A new report from UK research firm Ampere Analysis has said that Netflix is available in more than 300 million pay-TV households. It also added that more than 50 million of those have come during 2019.

The reach through Pay TV partnerships is almost double the company's current global subscriber base of 158 million. Netflix has been active in signing deals with pay-TV operators to extend its global reach. This year also, Netflix has signed more than 15 deals with major international pay-TV operators.

While Western Europe has highly contributed to the growth, Netflix is available in about 86 per cent of all pay-TV homes in North America. The report also found that the streaming platform was available in about one-quarter of pay TV households in the Middle East and North Africa at the end of 2018, driven by its regional partnership with operator OSN. However, the partnership ended in August 2019, leaving Israel as the only market in the region with existing deals.

The scenario is different in Central and South America, Asia Pacific and Central and Eastern Europe are blank canvases for Netflix. There are 400 million pay-TV subscribers in the region excluding China but Netflix has availability to about 40 million of those. While India is a key market for Netflix, fewer than one per cent of all pay-TV households in India subscribe to the OTT platform.

“These onboarding deals give Netflix pay TV reach in every region bar SubSaharan Africa, while the Western European pay TV market has shown the most rapid growth for these deals,” the report said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/26/pixsmartphone_1.jpg?itok=WZA8dXJw
India captures second spot globally in smartphone shipments in 2019

MUMBAI: Move over US. Now it’s the turn of India, which has just beaten it for the first time on an annual basis to take the second spot as far as smartphon shipments are concerned. In 2019, more than 158 million phones were shipped in the country, registering a seven per cent year on year growth....

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/Event-Still-07.jpg?itok=daQaiHTz
Amazon Prime Video creates a Guinness World Record with an iconic LIVE performance of The Forgotten Army – Azaadi Ke Liye, music album

MUMBAI: Marking the launch of much-awaited Amazon Original Series The Forgotten Army – Azaadi Ke Liye, Prime Video successfully created a Guinness World Record for The Largest Indian Cinematic Music Band with an iconic live performance of the show’s album. The evening saw 1000 musicians from across...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/sonyliv.jpg?itok=DZ9CV3V4
SonyLIV strengthens original content team by roping in Hotstar’s Saugata Mukherjee

MUMBAI: As all streaming platforms in India are becoming more bullish on original content slate, Sony Pictures Networks India (SPN) is also rebuilding its digital team. Few months after handling SonyLIV’s responsibility to Danish Khan, the over-the-top (OTT) platform is roping in Saugata Mukherjee...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/avinash.jpg?itok=Z2PRRR6Y
Facebook appoints Avinash Pant as marketing director for India

MUMBAI: Facebook today announced a new addition to its leadership team in India, which is driving the charter for the company’s deepening focus in the country. The latest addition to the India leadership team is Avinash Pant, who will take on the role of Marketing Director at Facebook India. 

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/24/app.jpg?itok=Yrasiog-
Ad spend on mobile to hit $240 billion globally: App Annie

According to the State of Mobile 2020 report by App Annie, this year comes out to be the biggest year for mobile, with advertisers fuelling the revenue. Mobile ad spends reach $240 billion as brands utilise mobile’s potential.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/tubi.jpg?itok=nHAWuuJP
Tubi to launch in Mexico with strategic partner TV Azteca

MUMBAI: Tubi (www.tubi.tv), the world’s largest free ad-supported video on demand (AVOD) service, today announced it will expand its service into Mexico later this year in collaboration with TV Azteca, one of the two largest producers of Spanish-language television programming in the world. As part...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/23/Farhad-Massoudi.jpg?itok=oPqXniBF
"Most of the SVOD businesses are not going to be viable" -Tubi's Farhad Massoudi

Streamers such as Netflix, Disney+, Amazon Prime, Apple Plus, HBO Max – have been capturing headlines across the world, including in India. But one service which has been growing silently – probably the first totally reliant on advertising – has been Tubi. Launched in America around five years ago...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/mxplayer.jpg?itok=IQoBZ4wN
MX Player is the #1 Breakout Video Streaming App of 2019 in India, as per the State of Mobile 2020 report by App Annie

MX Player is the #1 Breakout Video Streaming App of 2019 in India, ahead of Hotstar, Netflix, Amazon Prime and JioTV, according to the State of Mobile 2020 report by App Annie. The platform has dominated the market in terms of time spent on Android phones among Entertainment or Video Players &...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/likee.jpg?itok=ZaN6A0rf
Likee collaborates with ShemarooMe's chat show 'Likee Stars with Priya Raina'

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with ShemarooMe, a video streaming OTT platform launched by India’s leading content powerhouse Shemaroo Entertainment Limited, to create a unique chat show ‘Likee Stars with...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories