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Netflix appoints Bozoma Saint John as new CMO

She will start at the company this August

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KOLKATA: Netflix has appointed ex-Apple and Uber exec Bozoma Saint John as its new chief marketing officer. Her two-decade long career spans across industries including music and entertainment, consumer packaged goods, fashion, sports and automotive. She will start at the company this August, will report to chief content officer Ted Sarandos.

Prior to this, she served as CMO in Endeavor since 2018. She is replacing Jackie Lee-Joe who is leaving the company for personal reasons who has been in Australia with her family since the start of the pandemic. Saint John is the third executive to take on the role in less than a year. 

“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” Saint John said in a statement as per media reports. “I feel honoured to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future,” she added.

Saint John worked as a chief brand officer at Uber and also worked as head of consumer marketing for Apple Music and iTunes.She was also associated with Pepsi-Cola North America’s head of music and entertainment marketing.

“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” Sarandos said.  “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers,” he added.

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