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MX TakaTak launches Fame House for top Indian influencers to create and collaborate

The short video digital platform is home to over 6 million digital influencers.

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KOLKATA: Short video app MX TakaTak is the new home for content creators across the country, with over 6 million digital influencers, and counting, under its umbrella. In order to nurture and give a platform to these talented digital enthusiasts, MX TakaTak has announced the first edition of MX TakaTak Fame House. It’s a one-of-a-kind platform wherein 15 leading Indian influencers are put under one roof in an exotic location and given an invite-only opportunity to reach millions of new fans daily.

The influencers who made the cut for the maiden edition of Fame House include some of the biggest names like Nisha Gurgain, Lucky Dancer Lucky, Ashika Bhatia, Amulya Rattan, Ayush Yadav and Rush Twins, to name a few.

Read more news on MX Player

In a seven-day lockdown starting from 19-25 October in Goa, MX TakaTak Fame House will give these influencers the chance to create, collab and chill out together. Each of them will also receive professional guidance to turn their ideas into reality – be it hair, makeup, styling, cameras, equipment, or location. Each day will see a new theme with multiple tasks and all they need to do is innovate, create new content and see their following scale new heights – all the while having fun, of course!

MX Player CEO Karan Bedi said, “Our aim has always been to bring alive the dream of fame, fandom and eventual fortune for our TakaTak family and with this edition of Fame House, we want to give them all the right tools to make it big. The concept is to create an easy-going, collaborative but exciting environment by bringing together an exclusive set of digital creators and giving them opportunities to bring out the best in them.”

Viral TikToker Nisha Gurgain is excited to come on board with Fame House. She said: “Most of us have always aspired to be a star and with the Fame House, MX TakaTak is bringing us one step closer to our dream by hosting us in Goa and ensuring we are given every assistance to create some great content.”

Artist and influencer Lucky Dancer added: “I think events like this challenge us to think outside the box and work on fresh concepts that can draw in more fans. I’m really looking forward to staying in the Fame House and creating videos that can go viral.”

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