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MX TakaTak is short video partner for Madam Chief Minister, Eeswaran

It has teamed up with Bollywood and south Indian movies.

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KOLKATA:MX TakaTak has collaborated with highly anticipated Bollywood as well as South Indian movies and is the exclusive short video partner for Madam Chief Minister, Red and Eeswaran. 

Starring Richa Chadha in the titular role of a woman who rises against all odds to become the CM, Madam Chief Minister also features Akshay Oberoi, Manav Kaul and Saurabh Shukla in pivotal roles. This film marks the second collaboration of MX TakaTak with T-Series Films, after the coming of age comedy - Indoo Ki Jawani.

Bengaluru and Chennai feature in the top 10 high engagement markets for MX TakaTak, and the association with southern blockbusters further helps the brand widen its existing user base in these cities.  

Action thriller film Red stars Ram Pothineni in a double role and is directed by Kishore Tirumala. This Telugu film features Nivetha Pethuraj and Amritha Aiyer in key roles and was released on 14  January 2021. MX TakaTak has also marked its debut Tamil partnership with Eeswaran starring Silambarasn and Nidhi Agarwal, and directed by Suseenthiran.

With an aim to provide its talented set of content creators with new, exciting content opportunities, the platform is looking forward to more such active and relevant associations. 

MX TakaTak has shown huge growth in terms of users, time spent on the app and is the preferred platform for content creators across the country.

Among other accolades, the app has also been named the #1 app in the list of Top Free Genuine Apps and the Best Fun App 2020 by Google Play Store. In a short span of time, this young homegrown platform has become a market leader in the short video app category with over 100 million monthly active users.

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