MX TakaTak announces nationwide talent hunt to mark its first anniversary

The #MainBhiSuperstar campaign will put spotlight on the best acting talents.


Mumbai: MX Player’s short video platform MX TakaTak has turned one and to mark the occasion, the app has announced an extensive UGC talent hunt campaign - #MainBhiSuperstar, between 7-31 July.

The #MainBhiSuperstar campaign will handpick outstanding talent from the country wherein creators would be required to showcase their acting skills in a 15 second video.

The talent hunt aims to provide an opportunity for creators to fulfill their lifelong dream of becoming a star. Three best creators will get a chance to star in an MX Player Original, the platform said in a statement.

“The last one year has seen phenomenal growth for this platform and we’ve successfully built an ecosystem of amazing  influencers and celebrities who keep our large user base entertained with engaging content across multiple categories," says MX Group CEO Karan Bedi. "We’ve garnered interest from advertisers across categories and we’re delighted to join hands with renowned brands like PayTM and Pepsi to curate entertaining branded hashtag challenges at such a nascent stage of our monetisation journey. In the months to come, we will continue to invest in finding and enabling great creators, further investing in our recommendation engine and bringing our users state of the art features that will enhance their content creation and consumption experience.”

“#MainBhiSuperstar is our small way of giving back to this large community of aspiring creators by making their dreams a reality and gratifying them with a chance to feature in an MX Player Original. MX Player is one of the biggest stages for the Indian creative ecosystem and this initiative will not only drive synergies between both platforms but also serves as a unique opportunity for the incredibly talented MX TakaTak community to enter the mainstream as actors," Bedi added.

MX TakaTak is growing to a large and diverse user base with over 150+ million monthly active users, a community of over 48+ million unique creators, and an impressive 355+ million Installs in this short span of time, the platform further said.

Latest Reads

Trell acquires Womaniya as 'strategic fit'

Mumbai: Homegrown social commerce platform Trell on Monday announced that it has acquired Womaniya, a community that empowers women to be self-aware on wellness and self-care.  The integration of Trell and Womaniya is aimed at providing a more comprehensive solution to improving efficiencies and...

iWorld Over The Top Services
Facebook India onboards Rajiv Aggarwal as director of public policy

Mumbai: Facebook India on Monday announced the appointment of Rajiv Aggarwal, a former Indian Administrative Service (IAS) officer, as director of public policy. He succeeds Ankhi Das, who quit in October last year. In this role, Aggarwal will lead policy development initiatives for the company...

iWorld Social Media
'Ted Lasso', 'The Crown' win big at the 73rd Emmys

Los Angeles: Netflix’s "The Crown" and Apple TV+’s "Ted Lasso" have won the Emmy for the Outstanding Drama and Comedy series respectively at the 73rd Primetime Emmy Awards, which returned with in-person glitz and glamour on Sunday, after going remote in 2020 due to the pandemic. The ceremony...

iWorld Over The Top Services
Tata Sky Binge onboards two new OTT Apps this festive season

In order to make the most of the festive season, Tata Sky has added two new apps to bolster its streaming platform Tata Sky Binge, taking the total number of partner apps on the platform to thirteen.

iWorld Over The Top Services
Disney+ Hotstar launches exclusive commentary feed for VIVO IPL

Disney+ Hotstar has launched an exclusive commentary feed titled 'Hotstar Dosts' to enhance the entertainment quotient of VIVO IPL 2021, which resumed on Sunday.

iWorld Over The Top Services
IPL '21: MPL accelerates ‘Hai Akal Khelo MPL’ campaign with new ad spot

Mumbai: E-sports platform Mobile Premier League (MPL) is back with its IPL campaign Hai Akal Khelo MPL with a series of new digital films titled ‘Mind Blowing’. The new films attempt to highlight the ‘mind-blowing opportunities’ one can avail on MPL during this cricket season in an entertaining...

iWorld Over The Top Services
CA Media exits, sells OML gaming biz to Nodwin for Rs 73 cr

South Asia-based esports company Nodwin Gaming which is also an independent subsidiary of Nazara Technologies Ltd has acquired the gaming and adjacent IP business of OML Entertainment for Rs 73 crores. The mega-deal will provide partial liquidity to OML Entertainment shareholders, including CA...

iWorld Gaming
Netflix’s India ambitions surpass Rs 3000 crore investment

Mumbai: Global streaming platform Netflix will pump more money into producing content in India, said chief executive officer Reed Hastings. The key executive of the streaming giant was speaking to Business Today’s global business editor Udayan Mukherjee in an interview.

iWorld Over The Top Services
Lionsgate Play to exclusively premiere 73rd Emmy Awards in India

Mumbai: Starz’s streaming service Lionsgate Play has announced that it will be exclusively premiering the 73rd Emmy Awards on 20 September at 5:30 a.m in India. The latest edition of the Emmys will be hosted by Cedric the entertainer and unlike last year’s largely virtual event, it will have an in-...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required