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MX Player ropes in Abhishek Joshi as CMO and head of business partnerships

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MUMBAI: Times Internet’s MX player has roped in Abhishek Joshi as CMO and head of business partnerships. The media executive with over 17 years of experience had a long stint with Sony Pictures Networks India (SPNI) and left the leading company last month.

Earlier to this new position, he worked as head of marketing, subscription, content and licensing of digital business at SPNI. Back in 2015, Joshi joined SPNI as VP & head - marketing & analytics, digital business. He had been a core member of digital business leadership team and also looked after global monetisation and syndication of SPN’s content across digital platforms in addition to heading marketing for SonyLIV. 

The media executive has had experience n business development, marketing and content partnerships, strategy business planning and execution expertise spanning television networks, internet video, content distribution, Ad Agencies and brand licensing & marketing.

Prior to SPNI, Joshi was the CEO of Zenga Media. He was also associated with Reliance Big Pictures, SAB TV, ABP Group.

With an ambition to step into the growing OTT space, Times Internet acquired a majority stake in Seoul-based MX Player. Though the exact time has not been revealed till now but for certain the last quarter of this year will have this new player in the market.

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