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Report on Hindi News Viewership

MX Player inks two-series deal with GoQuest Media

The association sees MX Player acquire the Indian rights to two Ukrainian dramas.

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Mumbai: Global independent content distributor GoQuest Media has joined forces with Indian entertainment app, MX Player for an exclusive two-series licensing deal. This association sees MX Player acquire the Indian rights to two captivating Ukrainian dramas Ruby Ring (95 x 45’) and I’m On Your Side (48 x 45’) produced by Media Group Ukraine (MGU).

Capturing the attention and imagination of audiences around the world, Ruby Ring has aired in more than 40 countries. The series is a multilayered and captivating story of two sisters, Anna and Yana, whose lives change drastically by events that alter their destiny, putting them at a vital crossroads of their lives in conflict with each other for the perfect life. A romantic crime drama I’m On Your Side is based on the classic fairy tale Beauty and the Beast, where on one particularly bad day, Anastasiya becomes an involuntary witness to a murder and gets drawn into the dark world of crime.

Elaborating on the deal, MX Player's SVP and head - content acquisitions & alliances, Mansi Shrivastav, said, “International content is now widely accepted and available in India; at MX Player, we dub these in local languages so as to appeal to a wider set of audiences.  After Korean and Turkish shows, there is a rising interest in Ukrainian dramas across the country, mainly because of how these stories depict the everyday lives of ordinary people and their trials and tribulations, making them relevant for viewers across the globe.  Our association with GoQuest is yet another step in adding to our large catalogue of global content that Indian viewers can consume for free.”

GoQuest Media VP – sales & acquisitions, Jimmy George added, "Our belief is that the appetite for foreign-language content will only grow as more and more streaming giants like MX Player want to provide variety to their subscribers.  This belief is now strengthened with this deal. We are very excited to bring these titles home and couldn't have found a better partner than MX Player to do it with."

MGU head of content sales department, Iryna Chernyak said, “We’d like to thank GoQuest Media, the international distributor of our TV dramas for the fruitful cooperation. We have many new high-quality series’ catering for every taste and budget and we look forward to further developing our collaboration with GoQuest Media."

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