Moneycontrol Pro acquires 1.5 lakh paid subscribers within a year of launch

The paid service of the business news website was launched in April 2019.


MUMBAI: When Network18’s business news website, Moneycontrol, launched its paid service in April 2019, it did not expect that by 31 March 2020 its Moneycontrol Pro service will have acquired 1.5 lakh members.

“Moneycontrol Pro's success is very encouraging because it tells us there is a discerning public willing to pay for top-notch commentary, insights and analyses that help them to take informed investment decisions,” said Moneycontrol group consulting editor Manas Chakravarty.

Moneycontrol Pro’s aim is to serve readers with actionable insights into the stock markets, businesses, industries, economy and vital indicators to understand to help with their financial decisions. A survey commissioned in February found that 85 per cent users gave a thumbs up to the product and content.

Moneycontrol business head B2C revenues Manoj Nagpal said, “The subscription growth is a reflection of the trust and the value-added content subscribers are getting, adding that Moneycontrol Pro has been able to keep evolving in the past year and enriching the user experience. Keeping subscriber needs at the core of the offering and surpassing user expectations have been the driver of growth for Pro.  Adding value to an astute Moneycontrol user is not an easy task, as it is arguably one of the most discerning and value audience in India.”

The company claims that the essence of Pro is high-quality content and constant product innovations. Moneycontrol offers a promise that its content -investment ideas from the in-house research team, sharp commentary and opinion that decodes a fast-changing economy, exclusive blogs are written by high-net worth individuals and market gurus - will not be found anywhere else.

By becoming a Moneycontrol Pro subscriber, a user gets access to technical analysis trading ideas from a hand-picked team of experts, a daily newsletter and a weekly wrap that makes sense of the biggest financial events. In addition, Pro subscribers can also unlock an ad-free experience on the app and desktop as well as perks, such as invites to exclusive events and offers for attending big-ticket conferences and seminars.


Latest Reads

IN10 Media Network launches rebranded EPIC ON

MUMBAI: Announced earlier this year, IN10 Media Network’s upgraded and reimagined OTT platform EPIC ON is set to go live on 15 August 2020 with a new look, exciting brand proposition, and a future ready vision for digital content consumption in the new decade.

iWorld Over The Top Services

Cricket fans get a chance to relive all the action, excitement, and emotion from the ICC Women’s T20 World Cup 2020 as Beyond the Boundary, a retrospective documentary, debuts worldwide on Netflix. The documentary celebrates the 17-day tournament, which saw the emergence of new heroes in the women’...

iWorld Over The Top Services
Pocket Aces’ Loco sees over 6x rise in daily active users

KOLKATA: With the lockdown accelerating the growth of India’s gaming market, the country’s leading game streaming and esports app, Loco, has witnessed a 6x growth in DAUs in the past month. The viewership increase has been driven by a growth in the number of active streamers on the platform,...

iWorld Over The Top Services
MX Player witnesses a big jump in consumption on its gaming platform

KOLKATA: Democratizing entertainment with offerings ranging from video streaming, original web series, live TV, audio streaming and gaming – MX Player has stayed true to its vision of providing Indian audiences with “Everytainment”.

iWorld Over The Top Services
Wanted to create prototype for digital media with 'Bandish Bandits': Anand Tiwari

Anand Tiwari, the man behind Love Per Square Foot is back with yet another directorial venture Bandish Bandits. Tiwari is a stage actor and director known for his roles in films like Kites, Udaan, Aisha, and Go Goa Gone.

iWorld Over The Top Services
English GEC becomes top gainer in Chrome DM week 31

English GEC genre has become the top gainer in week 31, 2020 of Chrome Data Analytics and Media data. The genre grew by 3.66 per cent. In this genre, Colors Infinity gained highest OTS with 39.9 per cent in the six metros market.

iWorld Over The Top Services
Hoichoi collaborates with JioFiber

KOLKATA: The Bengali OTT platform hoichoi is now available for JioFiber customers. JioFiber customers on Silver and above plans will have access to over 2000+ hours of Bengali movies, Original Series and a wide array of content through the hoichoi Platform on their Jio Set- Top Box. Additionally,...

iWorld Over The Top Services
Here’s how you can control who replies to your Tweets with Twitter’s new conversation settings

NEW DELHI: Twitter is where people go to see and talk about what’s happening. But sometimes, unwanted replies make it hard to have meaningful conversations. The service has been working to give people more control over their conversations. To this end, Twitter has globally rolled out a new update...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories

* indicates required