Moneycontrol Pro acquires 1.5 lakh paid subscribers within a year of launch

The paid service of the business news website was launched in April 2019.


MUMBAI: When Network18’s business news website, Moneycontrol, launched its paid service in April 2019, it did not expect that by 31 March 2020 its Moneycontrol Pro service will have acquired 1.5 lakh members.

“Moneycontrol Pro's success is very encouraging because it tells us there is a discerning public willing to pay for top-notch commentary, insights and analyses that help them to take informed investment decisions,” said Moneycontrol group consulting editor Manas Chakravarty.

Moneycontrol Pro’s aim is to serve readers with actionable insights into the stock markets, businesses, industries, economy and vital indicators to understand to help with their financial decisions. A survey commissioned in February found that 85 per cent users gave a thumbs up to the product and content.

Moneycontrol business head B2C revenues Manoj Nagpal said, “The subscription growth is a reflection of the trust and the value-added content subscribers are getting, adding that Moneycontrol Pro has been able to keep evolving in the past year and enriching the user experience. Keeping subscriber needs at the core of the offering and surpassing user expectations have been the driver of growth for Pro.  Adding value to an astute Moneycontrol user is not an easy task, as it is arguably one of the most discerning and value audience in India.”

The company claims that the essence of Pro is high-quality content and constant product innovations. Moneycontrol offers a promise that its content -investment ideas from the in-house research team, sharp commentary and opinion that decodes a fast-changing economy, exclusive blogs are written by high-net worth individuals and market gurus - will not be found anywhere else.

By becoming a Moneycontrol Pro subscriber, a user gets access to technical analysis trading ideas from a hand-picked team of experts, a daily newsletter and a weekly wrap that makes sense of the biggest financial events. In addition, Pro subscribers can also unlock an ad-free experience on the app and desktop as well as perks, such as invites to exclusive events and offers for attending big-ticket conferences and seminars.

Latest Reads

Puneet Tripathi joins Times Internet programmatic division

KOLKATA: Times Internet has appointed Puneet Tripathi as programmatic strategic planning & solutions head. He took on his new role in December 2020. Prior to this, Tripathi was associated with Alibaba group as monetisation strategy & programmatic director. His experience spans over 17 years...

iWorld eNews
Petition filed challenging WhatsApp privacy policy

KOLKATA: In the wake of controversy over its updated privacy policy, Facebook-owned messaging app WhatsApp is facing legal suit in India. The new policy verges on user surveillance and threatens India’s security, a petition filed against the messenger said. After a brief hearing today, the matter...

iWorld Over The Top Services
Eros Now inks streaming, branding partnership with Abu Dhabi T10

KOLKATA: Eros Now has inked a streaming and branding partnership with 2020 Abu Dhabi T10 Tournament, the fourth edition of the popular cricket league. As part of the multi-year deal, Eros Now will livestream the popular cricket tournament in significant international markets, such as Australia, Sri...

iWorld Over The Top Services
SonyLIV returns with the second season of Gullak

KOLKATA: Rickety walls, inquisitive neighbours, unending hassles yet limitless dreams; these define the dynamics of The Mishras who struck a chord upon their visit in 2019. With an IMDB rating of 9.1, Gullak Season 1 won accolades for its well-crafted characters, versatile performances and...

iWorld Over The Top Services
Flipkart’s new subscription pack for affordable smartphone ownership

KOLKATA: Homegrown e-commerce marketplace Flipkart, India’s, has introduced a unique Flipkart SmartPack offering that enables millions of Indians to purchase new smartphones in an affordable manner. By paying for a 12 or 18-month SmartPack subscription, starting 17 January 2021, consumers can...

iWorld e-commerce
Dish TV India’s OTT App WATCHO is set to enthrall its viewers with its new series ‘The Jail Plan’

In line with its track record of providing unique and engaging content to its viewers, Dish TV India Limited, India’s leading DTH Company announced the launch of its new web series ‘The Jail Plan’ on its OTT platform ‘Watcho’. This is the country’s first-ever prison break story with women in the...

iWorld Over The Top Services
MX Taka Tak’s monthly active users up 150%

NEW DELHI: MX Player's TakaTak is making inroads into the short form UGC video business fatafat. From 26 million installs in July 2020, the month it was launched post the ban on market leader Chinese-origin TikTok, it shot to 120 million installs by the end of December – an impressive growth of 360...

iWorld Over The Top Services
Amazon partners with Airtel to offer Prime Video mobile edition

MUMBAI: Since its launch, Amazon Prime Video has emerged as a market leader in the OTT space. With its slew of original releases like Paatal Lok, Mirzapur, Inside Edge, Family Man, The Boys and others, it has created a strong community of loyal viewers. The platform is investing heavily in local...

iWorld Over The Top Services
New WhatsApp policy: Chaos & clarification

It was over a decade ago that Mashable CEO Pete Cashmore wrote a scathing critique of an increasingly wired world and concluded by saying, “Privacy is dead, and social media hold the smoking gun.”

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required