Lomotif announces global talent search 'Scouted By Lomo'

The brand is partnering with Grammy Award-winning producer Teddy Riley for a nine-week long compet


Delhi: Lomotif, the video-sharing platform, announced the worldwide talent search ‘Scouted By Lomo' to mark the occasion of World Music Day (21 June). The talent hunt aims to offer a once-in-a-lifetime opportunity to all the artists around the world to become a global music sensation.

This competition will commence in July and see Lomotif join hands with Grammy Award-winning producer, singer, and lyricist Teddy Riley. Based on the votes won from Lomotif users, the global winner will receive an exclusive record label contract and producing commitment.

Lomotif co-founder & chief executive Paul Yang said, “An idea and an inspiration can arise from anywhere. Firm believers of this ideology, we take this thought forward and are all set to give budding musicians the opportunity of a lifetime through this talent hunt. And what better day to make the grand announcement than World Music Day."

"We see so much promise amongst Indian artists today and curating such a talent hunt is a testament to our belief of them going toe-to-toe with their global counterparts," Yang said while shedding more light on this global competition. "It’s great to see Grammy Award-winning producer Teddy Riley with us who shall encourage these singers on their path to glory so that they can be crowned the global winner and take home the coveted Record Label contract.”

Speaking about being part of the talent hunt, Riley said, “India is a culturally rich country, with an adept sense of rhythm unlike anywhere in the world. India's passion and variety of musical styles make it exciting to see what these next artists have in store. I am confident that they will match up to the caliber of global artists making for a talent search/hunt that will be spoken about for a very long time.”

Spanning nine weeks, the competition will see contestants upload their audition clip to the official 'Scouted by Lomo' channel on the Lomotif app.

Latest Reads

Kumar Mangalam Birla steps down as non-executive chairman of Voda Idea

Kumar Mangalam Birla has stepped down as non-executive director and non-executive chairman of Vodafone Idea, the company said on Wednesday.

iWorld Telecom
ShareChat, Moj sign multi-year music licensing deal with T-Series

Mumbai: Mohalla Tech-backed short video app Moj and social media platform ShareChat on Wednesday announced an exclusive multi-year agreement with T-Series. The partnership allows ShareChat and Moj to access an extensive catalogue of the music label's Indian music library.

iWorld Over The Top Services
PlayerzPot extends its association with Smriti Mandhana & Bhuvneshwar Kumar

Mumbai: Online gaming platform PlayerzPot has announced the extension of its association with cricketing stalwarts Smriti Mandhana and Bhuvneshwar Kumar as brand ambassadors. The sports stars were roped in by the brand in 2020. Both Mandhana & Kumar will drive 360-degree communication through...

iWorld eNews
Net mobile subscribers decline in May: TRAI

India’s telecom market saw a 6.2 million net decline in mobile subscribers at the end of May, according to the latest monthly subscription data released by Telecom Regulatory Authority of India (TRAI).

iWorld Telecom
Chingari marks first anniversary with #SaalEkChingariAnek campaign

Mumbai: Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary. The platform has also announced its official Chingari anthem to offer creators a chance to be part of its celebration by creating interesting videos and winning lakhs of Chingari Coins.

iWorld Over The Top Services
National Esports Championships 2021 to kickstart on 6 August

Mumbai: The Esports Federation of India (ESFI) is all set to roll out the 2021 edition of the National Esports Championships (NESC), scheduled for 6-22 August. Owing to the Covid-19 pandemic, the nationals will be held virtually with top athletes from across the country competing and showcasing...

iWorld Over The Top Services
Voot ropes in Swiggy & CoinDCX as 'co-powered by sponsors' for Bigg Boss OTT

Mumbai: Days before Bigg Boss OTT debuts exclusively on Voot, the streaming platform has successfully onboarded food delivery platform Swiggy and cryptocurrency exchange platform CoinDCX as co-powered by sponsors for the reality show. The OTT special edition will be hosted by Karan Johar for the...

iWorld Over The Top Services
The Q appoints Pankaj Rai as head of ad sales, North & East regions

Mumbai: Hindi GEC, The Q on Tuesday announced the appointment of Pankaj Rai as head of ad sales for North and East regions, effective immediately. He will be based out of the company's New Delhi office. In his new role, Rai will be responsible for driving the advertising sales for the channel in...

iWorld Over The Top Services
Twitter executive Arvinder Gujral moves on after eight years

Mumbai: Twitter managing director, SE Asia, and senior director-business development, APAC, Arvinder Gujral has quit the company after an eight-year stint. "After eight years it's time to say goodbye to the Blue Bird. From helping set up Twitter India in 2013 and running APAC BD to pivoting the SEA...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required