iWorld

Lionsgate, Airtel strike strategic alliance; launch Lionsgate Play in India

Partnership allows Airtel customers to access premium content on Airtel Xstream app & web platform

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/18/luions.jpg?itok=eKk87IWD

MUMBAI: Bharti Airtel (“Airtel”), India’s largest integrated telecommunications company, global content leader Lionsgate and Starzplay, the international premium subscription platform from Starz, have joined hands to bring premium content from Lionsgate Play to customers in
India.

The partnership will give Airtel customers access to a deep portfolio of critically acclaimed and beloved Lionsgate feature film content, which will be available on Airtel Xstream app and web platforms. Airtel Xstream app has a catalogue of over 10,000 movies and shows along with 400 TV channels.  

By expanding the Indian market’s access to premium quality content on a leading digital platform, the collaboration is expected to be a compelling value proposition for the Indian cinephile audience. The content will be available in multiple Indian languages and spread across the horror, comedy, drama, action, thriller, documentary and other genres.

Lionsgate Play’s initial offering includes the blockbuster Hunger Games and Twilight Saga franchises, multiple Academy Award® winner La La Land, and the critically- acclaimed international breakout hit Wonder among its deep slate of box office successes.

In addition, Airtel customers will have access to recent hits like American Assassin, Robin Hood, The Spy Who Dumped Me, A Simple Favor, Saban’s Power Rangers as well as marquee library titles such as Divergent, Now You See Me 2, Gods of Egypt, Letters To Juliet and Reservoir Dogs.

Commenting on the partnership, Bharti Airtel chief product officer  Adarsh Nair said, “We are thrilled to partner with Lionsgate to bring exciting content from their library to our customers as part of Airtel Thanks program. Our mission is to make Airtel Xstream the most loved digital entertainment platform in India and enable best-in-class experience across a range of connected devices and applications. We will continue to forge long-term strategic partnerships with the top content producers from around the world as part of our mission and look forward to collaborating with Lionsgate to delight customers in India.”
 
 “The partnership with Airtel is a great opportunity to expand the Lionsgate Play premium offering with a best-in-class partner, a vast feature film library and a compelling user experience for our customers. Telcos play a huge role in increasing the availability of premium content on digital platforms, and we’re proud to join forces with a partner like Airtel that combines enormous reach, a powerful brand and unparalleled distribution expertise. This is another major step forward in bringing an exciting and unique content experience to our Indian audience,” said Lionsgate Play South Asia managing director .

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/Untitled-1.jpg?itok=l-7UnM-Y
Rising consumption of OTT content in the times of COVID-19

Our world is tranforming. With its 1.34 billion population, India is actually sitting on a ticking bomb ready to explode, if things are not taken in control swiftly and efficiently.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/gaming.jpg?itok=w3flbBSR
Impact of COVID-19 on online gaming industry

The world is grappling with the fear of the global pandemic. With financial markets plummeting, the majority of countries under lockdown and a global recession looming, a wave of fear and anxiety is running through countries across the globe. While the dire consequences are visible, it is still too...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/tab.jpg?itok=_1yuwI8S
Over 10 mn paid for OTT video subscriptions in 2019: FICCI-EY report

The Indian media and entertainment industry has moved beyond the era where consumers are not willing to pay for premium content online. Although the number of paying consumers remains low compared to overall users, the growth is visible, according to FICCI-EY 2020 report.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/shemaroo.jpg?itok=KdvIE6Cu
Shemaroo Entertainment and Resso inks music licensing deal

MUMBAI: Shemaroo Entertainment Limited has entered into a strategic music licensing partnership with Resso in India, the world’s first social music streaming app from ByteDance, the international technology company based out of Beijing and the parent company of TikTok. Through this association,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/ott.jpg?itok=dwdxh8P3
Time spent on OTT audio streaming apps goes up by 42%

MUMBAI: The COVID19 crisis has changed the average Indian’s life. With schools and colleges being shut coupled with corporates and governments encouraging employees to work from home, Indians in the metropolitan cities are looking at ways to keep themselves entertained and/ or to find “companions...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/zee5.jpg?itok=3btvrIys
ZEE5 opens up premium, new original shows for free

MUMBAI: During this unprecedented situation and lockdown across the country, ZEE5 is providing an uninterrupted dose of entertainment to all those who are confined to their home via its initiative #BeCalmBeEntertained. As part of this initiative, ZEE5 will bring a slate of new original shows for...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/hoichoi.jpg?itok=84DTIJlj
Hoichoi taking measures to reduce internet consumption overload

MUMBAI: In the wake of COVID-19 security measures, where the government is advising the population to stay home, work from home and follow social distancing, internet consumption has risen to such an extent that the COAI (Cellular Operators Association of India) has requested prominent streaming...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/likee.jpg?itok=TwHe1qTx
Short video app Likee educating people on corona, busting myths

MUMBAI: The world has resorted to ‘social distancing’ in a bid to come out safe of the fierce battle against deadly Covid-19 or Coronavirus. India on its part has upped the ante against the pandemic, with Prime Minister Narendra Modi announcing a 21-day nationwide lockdown. This has left the common...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/work-from-home.jpg?itok=1cdq13Gs
It’s learning time for honchos as they acclimatise to new workstations

Remote working is the new norm in the industry in these difficult times. With the governments across the crisis-hit countries announcing lockdown, even top-notch executives now have to confine their work space in a room.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required