iWorld

iTV's new exec Sandeep Amar: We'll launch video-first, multi-platform content properties

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MUMBAI: Sandeep Amar, a senior leader in the Indian digital space, has joined iTV Network as the CEO of iTV - digital.

In his new role, Amar, with two decades of experience, will focus on building the digital assets for iTV Network and launch multiple new projects, he will be reporting directly to iTV founder and promoter Kartikeya Sharma.

Before joining iTV, Amar was the CEO of Indian Express Digital, prior to which he worked as the CEO for India.com, a ZEEL and Penske Media JV. Indian Express Digital and India.com properties reached leadership positions during his tenure.

Earlier, he also worked for Audiences, Times Internet Limited., Citigroup, Times Business Solutions, Zee Telefilms and The Times of India.

A six sigma black belt and alumnus of FMS, Delhi, Amar has been an avid blogger and speaker in digital space and considered as a thought leader in digital space in the country.

Sharma said, "We are happy to have Sandeep (Amar) on board at a time when the group is promoting several new-edge media solutions and working feverishly towards making information available in formats that will appeal to today’s tech-savvy consumers.”

Amar said, “We will be launching multiple projects including video-first properties, strong multi-platform digital video content properties, powerful native platforms and future tech projects in AI and Machine Learning. The key is to focus on building the future of digital publishing businesses as the metrics and environment are changing dynamically, the future is mobile, vernacular, video and strong product vision backed by future tech."

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