iWorld

Is Comcast eyeing a mega-streaming deal?

The US major could be mulling a deal with Roku or ViacomCBS, say reports.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/06/27/photogrid_plus_1624776577091.jpg?itok=UKmQRjlk

New Delhi: The world is moving towards streaming at a pace like never before. And, the media titans are eyeing every opportunity they can get to consolidate their digital entertainment businesses and brace up for the streaming war.

After AT&T and Amazon, it is now the turn of the US cable giant Comcast to make its move to turbocharge its streaming operations. According to media reports, the company is mulling a mega-deal with one of the two media giants- Roku or ViacomCBS.

However, the question that Comcast's CEO Brian Roberts is wrestling with is- whether to build something internally or buy to become a streaming powerhouse, reported The Wall Street Journal on Wednesday. The merger seems unlikely, but Roberts is evaluating his options, which include a potential tie-up with ViacomCBS or acquisition of Roku Inc, the business daily reported citing unidentified persons.

All three companies have declined to comment on the matter and issued no statements so far.

The US cable giant Comcast had branched out from its cable and broadband into entertainment in 2009 with the acquisition of NBCUniversal, whose streaming service Peacock is yet to catch up with the likes of Netflix or Disney+. However, its broadband business has continued to grow. As the first wave of the pandemic ravaged the world last year, its broadband business added nearly two million customers and the unit’s revenue rose 10 per cent to about $21 billion.

An acquisition of streaming giant Roku at this stage could help it to step up its streaming game against the industry titans – Netflix, Disney, and Amazon. Roku’s valuation has more than tripled in the past year to $53 billion.  

On the other hand, a transaction with ViacomCBS which owns streaming service Paramount+ could provide the much-needed boost to its streaming operations, but it is too early to say.

However, several analysts say, the latest buzz could be just ‘speculation’ as a merger at this stage seems unlikely. One of the reasons is that Comcast has been largely focussing on developing the software behind its Xfinity cable boxes, called X1, and its Flex streaming boxes which resemble Roku. The other being its potential partnership with Walmart to further the Smart TV technology.

The reports come close on the heels of two major media deals that happened over the last few weeks. First AT&T announced its decision to spin off entertainment giant WarnerMedia and merge it with Discovery becoming the world’s second-largest media firm by revenue after Disney. The new entity Warner Bros. Discovery is now led by Discovery CEO David Zaslav. Soon thereafter, Amazon made its most ambitious move in the entertainment business and announced that it is buying MGM Studios.

So, whether or not Comcast is considering a transaction with ViacomCBS or the acquisition of Roku, it has definitely stirred many questions on the cable giant’s next step.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/disney.jpg?itok=cp9DN6MI
Disney+ Hotstar to launch OTT exclusive season of ‘Bigg Boss Tamil’ on 30 Jan

Mumbai: Disney+ Hotstar is set to launch the OTT exclusive season of "Bigg Boss Tamil" from 30 January.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/pok.jpg?itok=bhx6gSx8
Pokemon Company banks on multilingual content to boost its Indian presence

The Pokemon Company has announced its India-focused hinterland content strategy to drive its subscriber base and viewership on YouTube. After the success of its Hindi YouTube channel, the company will also roll out its latest Pokemon animated series ‘Pokemon Journeys’  in three more regional...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/team.jpg?itok=3LvQVwX5
Microsoft Teams makes ‘Walkie Talkie feature’ available to all users

Microsoft Teams has made its Walkie Talkie feature launched in 2020 for frontline workers available to all its users. The ‘push to talk’ feature was introduced in 2020 as a way for frontline workers to communicate easily on-field when the pandemic rate was at its peak.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/slt.jpg?itok=6Heq7VMH
ALTBalaji ropes in Pitchfork Partners to strengthen viewer base

Homegrown digital platform ALTBalaji has appointed Pitchfork Partners Strategic Consulting as its communication partner to increase awareness about the OTT platform, its shows and widen the viewer base through multi-channel outreach.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/13/img_13012022_145954_800_x_800_pixel.jpg?itok=VnTT9juj
Tinder celebrates 'Journey Of Firsts' with its latest campaign

Mumbai: Global dating app Tinder has unveiled a collection of heart-warming short films in India that depict real moments of countless dating stories and diverse connections that started on the app.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/13/img_13012022_123528_800_x_800_pixel.jpg?itok=SD0BHhyt
Voot inks three-year digital exclusive content partnership with Ullu

Mumbai: Viacom18 and Voot have announced a content partnership with on-demand streaming platform Ullu. As part of the partnership, Voot will showcase 100 titles from the Ullu library starting from 14 January.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/12/img_12012022_164003_800_x_800_pixel.jpg?itok=NNcR3GZX
Samya Deb joins YouTube as head of brand creative studio-APAC

Mumbai: Samya Deb has joined YouTube as head of brand creative studio, as per his LinkedIn profile. Deb, who is a co-founder of Northeast Edit, has moved from Airbnb as regional creative director, APAC. "Looks like the trial subscription to my early-retirement plan has come to an end. I have...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/12/img_12012022_122540_800_x_800_pixel.jpg?itok=uJPE5KG3
Chingari and Bengal Pictures collaborate for Bengal market growth

Mumbai: Short video sharing platform Chingari has entered into a partnership with Bengal Pictures - one of Bengal’s prominent independent music labels and distributors. With this collaboration, Chingari looks at tapping the upward Bengali music market for its demanding user base. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/12/img_12012022_112239_800_x_800_pixel.jpg?itok=apRbou-v
Zee5 Global launches second edition of Global Content Festival

Mumbai: Leading on the success of its first Global Content Festival in 2020, Zee5 Global is back with its second edition. Transcending linguistic, cultural, and geographical boundaries, the initiative was launched to give budding and independent filmmakers a global platform to showcase their work...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required