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IPL 2021: Short video app Roposo & Glance partner with CSK

Fans get to engage with their favourite players & share their uploaded short videos.

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MUMBAI: InMobi-owned short video app Roposo and lock screen content platform Glance have partnered with Indian Premier League team Chennai Super Kings (CSK) as its official lock screen partner and official short video app partner, respectively. The team will be live-streaming special shows on Glance, and post original short videos on Roposo, throughout the ongoing IPL 2021 tournament that kickstarted on 9 April.

As part of the deal, cricket enthusiasts can also share uploaded short videos by their favourite players from CSK, on Glance and Roposo apps.

“With the CSK team all set to livestream their exclusive and original content, we are primed to offer the users of Glance and Roposo an unmatched experience throughout this year’s tournament," said Glance vice president - marketing Bikash Chowdhury.

“CSK has been among the tournament’s top contenders, year after year, just as Glance and Roposo have been going from strength to strength with each passing year. We are proud to bring 120 million Indians closer to a dream team like CSK, both on Glance’s lock screen and through their short videos on Roposo." Chowdhury added.

The MS Dhoni-led team has already set up its official profile on Roposo. The company said that fans will get a chance to engage with players and take part in challenges to show their support for CSK.

“Being a team built on loving fans, we always look for new ways to reach out to our supporters. This partnership with Glance and Roposo provides an exciting opportunity to engage with our fans on different digital platforms," said Chennai Super Kings chief executive K S Viswanathan.

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