Indians watched a mix of digital content: BARC-Nielsen

Overall VOD consumption continues at four hours per week.


MUMBAI: There is no formula to catch the audience online. Lately, many of the streaming players have been stating that every genre has different audiences and there’s not just one genre which works better. The latest report by BARC-Nielsen establishes the fact that the top five content for digital audience is a mix of fiction, history, mythology and supernatural. 

BARC-Nielsen have put together the fourth session in the insights series assessing the impact of COVID-19 on television consumption and smartphone usage. January has been referred to as the pre-Covid-19 period, compared to recent weeks.

What did India watch?

Money Heist by Netflix, which caught the attention of streamers, has ranked as the top content in the week. Other trending shows are Mahabharat, Devon ke Dev..Mahadev, Big Boss, Panchayat, Yeh Rishta Kya Kehlta Hain, How I Met Your Mother, Savdhaan India along with news.  Mission Mangal, Angrezi Medium,  Housefull 4, Arjun, The Lion King, Aladdin, Frozen II, Good Newzz, Shikara are the most watched movies online. The report has been made based on content of Amazon Prime, Hotstar, MX Player online, Netflix, Voot and ZEE5. Money Heist, Stranger Things, Out of Love, Special Ops, Little Things, Sex Education, Asur, Hostages, Narcos, Tom Clancy’s Jack Ryan were among the top ten original series.

How did the consumption go up?

As per the report, overall VOD consumption is at four hours per week, up by 12 per cent. However, the 35-44-year age group’s consumption has seen the highest jump at 34 per cent. While the consumption in metro cities has gone up by 19 per cent, the growth in non-metro city is 23 per cent.

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