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Ind-Aus tour: Facebook strikes digital content partnership with SPNI

The partnership will involve exclusive video-on-demand match content

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KOLKATA: Facebook announced a digital content partnership with Sony Pictures Networks India (SPNI) for the Indian cricket team’s tour of Australia. Kickstarting on 27 November, the partnership will involve exclusive video-on-demand match content being showcased on Facebook Watch, the only social media platform, across three ODIs, three T20Is, and four Tests.

The wide range of content will include match highlights, in-play moments with best catches, best wickets, and man of the match amongst others, and will feature on Sony Sports India’s Facebook page, enabling fans to catch up on action they missed and talk about or share the top moments with their friends.

Facebook India director and head of partnerships Manish Chopra said, “At Facebook, we are committed to deepen and enhance engagement with cricket fans across the globe by bringing best in class, premium action to them in ways that ignite conversations, build connections and enhance affinity towards the sport. We are delighted to work with Sony Pictures Networks India (SPNI) to bring some of the most exciting moments from one of India’s most awaited overseas tours to cricket fans on Facebook Watch.”

Sony Pictures Networks India digital business growth and monetisation head Manish Aggarwal said, “We are excited to partner with Facebook as the exclusive social media platform for the India tour of Australia. This association will enable us to offer interesting match content to a host of cricket enthusiasts and drive further engagement for the much-hyped tournament, across the Indian subcontinent. This collaboration will surely get the fans closer to the game.”

Facebook Watch is built with the belief that watching video can help people to connect with each other more deeply. Facebook is constantly working towards building and enabling video experiences that connect people and sports is an integral part of building the social viewing experience on the platform.

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