in.com finds it's way into the vanity rooms of bollywood celebrities; launches ‘Vanity Diaries’


MUMBAI: in.com, a subsidiary of Network18 Digital, launches its first-ever digital series, ‘Vanity Diaries’. Powered by Amazon Beauty and Colorbar as their make-up partner, the new offering will witness popular celebrity make-up artist Lekha Gupta unraveling beauty secrets of some of our favorite Bollywood celebrities. Known to give its audience an insider into the lives of the celebs, in.com brings its first offering Vanity Diaries that unveils everything that happens behind the closed doors of the vanity vans. By further extending the platform's portfolio, the series looks to strengthen its offerings in a move that takes the portal's content strategy to greater heights.

Speaking about the launch of the series, Mr. Azim Lalani, Business Head - English General News Cluster, Network18 Digital, said, “As a network, we build distinct offerings that generate high consumer engagement and with in.com we intend to provide the best of entertainment. With the aim to take our brand ethos forward, we are launching our first-ever content IP and are certain that it will resonate with the celebrity enthusiast. From launching monthly digital covers to now having Vanity Diaries as a part of our content offering, we at in.com have taken the mantle ahead in diversifying our content library and open pathways for potential expansions.”

“Amazon Beauty offers India’s widest selection of Beauty products & brands. As more Indian customers get exposed to global beauty products & trends, we want to help them by giving them useful and trendy beauty tips. In this context, we are happy to partner with in.com to present Vanity Diaries – a show which gives a sneak peek into the beauty regime of some popular Bollywood celebrities. We are also excited to engage with Colorbar – one of India’s leading make-up brands.” informs Mrunmay Mehta, Category leader, Beauty and Luxury beauty, Amazon India

The six-episode series sees Lekha demonstrate her expertise on beauty and show what it takes to be a Diva. Every episode will feature a famous celebrity conversing with her in a 10-minutes video, where the make-up artist shall decode their lifestyle, skincare and beauty routines along with some never-heard before quirks through multiple segments.  Seen in the promo are a host of leading ladies from the industry like Swara Bhaskar, Kiara Advani, Aditi Rao Hydari among others, who will be part of the exclusive line-up on the show. Along with that, Lekha will also be giving a sneak-peak into some easy hacks for the viewers to try at home (GharKeNuske) and get the celebrity inspired look seamlessly. 

With each episode coming your way every 10 days, Vanity Dairies in meant to educate and entertain its audience and launched the first episode on 21st June, 2019 on in.com. 

Latest Reads

VOOT brings non-stop new entertainment from India’s biggest reality show “BIGG BOSS”

MUMBAI: 13 celebrity contestants, 1 House, 15 weeks, 1 winner and memories galore! Nations biggest entertainment show vivo V17 Pro presents BIGG BOSS is back on COLORS and India’s second largest premium AVOD platform VOOT is all set to make it bigger and better for its fans this year.  After the...

iWorld Over The Top Services
84% of Instagram users are likely to shop using the platform

MUMBAI: The digital and social media agency from Dentsu Aegis Network, WATConsult, under its market research division, Recogn, has launched its latest report on Instagram in India from a user's perspective.

iWorld Social Media
realme launched India’s biggest campus concerts, realme Sundowners

MUMBAI: realme, the fastest growing smartphone brand in India that resonates with the young generation, has announced a series of events for the youth to kick-start the seasonal festivities. The brand will be hosting “realme Sundowner” with celebrities like  Guru Randhawa and Divine in 4 cities,...

iWorld Over The Top Services
India Ratings and Research says R-Jio's tariff hike to support industry ARPU

India Ratings and Research (Fitch Group) believes Reliance Jio Infocomm Ltd’s (R-Jio; ‘IND AAA’/Stable) decision to start charging Rs 0.06/minute through top-up vouchers on outgoing voice calls to other networks would improve its average revenue per user (ARPU) by about Rs 9 and EBITDA by 15 per...

iWorld Telecom
Snapdeal Snap Diwali Sale: price cuts on smartphones below 5,000

MUMBAI: Snapdeal’s 3-day Snap Diwali sale begins today.  The sale has deals on affordable smartphones under Rs 5000. A range of colour feature phones starting 299 will also be available on sale. Here are the top mobile deals in the Snap Diwali Sale: The LG Spirit is listed at a price of Rs 3404....

iWorld e-commerce
VOOT Studio partners with TikTok to launch “Work It Up” a celebrity chat show with an educational-fitness twist

MUMBAI: VOOT, India’s second largest premium video on demand platform      has collaborated with TikTok, world’s leading short video platform,  to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in the all new celebrity chat show- TikTok India presents “Work...

iWorld Over The Top Services
MX Player expands its content library and announces a two channel partnership with IN10 Media Network

MUMBAI: Offering viewers “Everytainment” with its wide range of offerings, MX Player – India’s leading entertainment streaming platform has emerged as the preferred destination for all things entertainment.  Be it their multi genre MX originals, a vast library of 1,00,000 + hrs of online streaming...

iWorld Over The Top Services
Sameer Pitalwalla to move on from Culture Machine

MUMBAI: Culture Machine Media CEO and co-founder Sameer Pitalwalla will be moving on from his current role by the end of December 2019. He will continue with Rainshine Entertainment, the holding company of Culture Machine. He will continue as an advisor and will oversee some of its existing long-...

iWorld Social Media
Mr. Mercedes Season 3 on SonyLIV is all set to take you on a thrilling ride

MUMBAI: Unexpected plots, mysterious twists and turns, nail biting revelations – if detective stories excite you and wrack your brains around the how and why of a story, then this award-winning show is perfect for you! With the festive season around the corner, how about some dose of thrill and...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories