iWorld

ICC World Cup 2019: Hotstar on track to shatter its global concurrency record

Star India's OTT will stream the tournament across six languages

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/29/hotstar.jpg?itok=yz2_E3jo

MUMBAI: India’s top premium streaming platform Hotstar on Wednesday announced the airing of the 2019 ICC World Cup. Kicking off on 30 May in England, this season will follow the round-robin format which was last seen at the 1992 World Cup. This format will give cricket enthusiasts the exciting opportunity to see the most number of India matches during a World Cup. Hotstar has registered a 2x growth in viewership for ODIs since 2018.

Steadfast in its commitment of going wider and deeper across the country, the tournament will be streamed across 6 languages. This year, consumers in the US and Canada will also be able to catch all the action on Hotstar on the web (us.hotstar.com), Google play store, app store, as well as on living room devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.

Furthermore, taking forward the success of the #KoiYaarNahiFar campaign for VIVO IPL 2019, the platform is retaining the social layer with the Watch ‘N Play feature, creating an unparalleled and engaging cricket-watching experience for all involved. Through Watch ‘N Play, Hotstar will bring people together irrespective of their location. Viewers will get the opportunity to invite their friends and family to the platforms, enabling them to watch the matches and play the Watch ‘N Play game together. The feature will allow viewers to make their voices heard by chatting about the match and share their Watch ‘N Play experience, not only with their friends and family, but also experts and celebrities.

Commenting on this, Hotstar chief product officer Varun Narang, said, “Our success in the IPL 2019 in terms of viewership and reach is a testament to the platform’s superior standard of live sports streaming. Over the years, Hotstar has constantly raised the bar of tech innovation, proving its mettle at handling the immense scale and traffic seamlessly. With the cricket behemoth, ICC World Cup 2019, on Hotstar, we aim to continue delivering an uninterrupted and immersive cricket watching experience not just to the domestic consumers, but to global audiences in the US and Canada as well.”

The recently concluded IPL was a record-breaking tournament for Hotstar, with the platform not only registering an excess of 300 million unique users but also witnessing a 74% increase in watch-time as compared to last year, further cementing its position as the home of digital sports viewing in India. Hotstar also broke its previous global concurrency records with 18.6 million concurrent viewership during the IPL 2019 finale. The season observed an overall 45% growth in viewership with some of the highest growth in viewership coming from cities like Coimbatore, Lucknow, Patna, Ranchi, and Salem.

Hotstar’s immense reach and scale makes it a preferred destination for advertisers across the country. Offering ad targeting for live sports at scale, the ICC World Cup 2019 on Hotstar will be an exciting affair for all involved.  The streaming platform has announced Dream 11, Uber Eats, Amazon Pay and Coca Cola as the co-presenting sponsors this year, while the associate sponsors include Royal Challenge, Acko, CEAT, and ICICI Lombard.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/zee5.jpg?itok=VNWqEk2N
ALTBalaji & ZEE5 announce second season of Code M

MUMBAI: ZEE5 India and ALTBalaji have announced the second season of Jennifer Winget and Tanuj Virwani-starrer Code M, and Riddhi Dogra and Monica Dogra-starrer new web series ‘A Married Woman’, based on Manju Kapur’s novel. These key announcements were made in the presence of actors including...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/shab.jpg?itok=zd85kBdg
Shahabuddin Shaikh joins ALTBalaji as CTO

MUMBAI: ALTBalaji has appointed Shahabuddin Shaikh as the chief technology officer (CTO). In his new role, he will be responsible for designing a strong tech-driven ecosystem that seamlessly aligns with the brand’s tech vision and leading their overall technology transformation goals.  Shaikh will...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/chiliz.jpg?itok=feLHR2_T
Chiliz aims US, European sports markets through strategic partnership with Lagardère Sports

MUMBAI: Chiliz, the blockchain fintech provider for sports and entertainment, has partnered with Lagardère Sports, a sports and entertainment marketing agency, to further propel cryptocurrency into mainstream sport. The partnership will see Lagardère Sports working hand-in-hand with the Chiliz team...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/PUBG.jpg?itok=RVSmpKXs
Of gaming and opportunities, a look into the Indian esports ecosystem

MUMBAI: Esports is a fairly new buzzword in the country. While esports tournaments have been a part of the country’s gaming ecosystem for quite some time, in the past couple of years, the popularity has surged high enough to attract international attention and now many are scrambling to get a slice...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/filmfare.jpg?itok=LAYP1aGx
Filmfare Awards to simulcast on Facebook globally

MUMBAI: Worldwide Media, India’s leading lifestyle and entertainment content company, has entered into a strategic partnership with Facebook for its iconic Filmfare Awards Franchise. The year-long partnership will provide exclusive non-linear digital simulcast partnership to the entire Filmfare...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/watcho.jpg?itok=jFP8Gig3
Watcho streams special original series for Valentine’s Day

MUMBAI: With Valentine’s Day just around the corner, Dish TV India Limited, India’s leading DTH Company is all set to premier two new shows on its OTT platform, Watcho. Watcho is giving a chance to its viewers to get immersed in the season of love through their daily episodic show ‘Love Horoscope’...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/mobile-world-congress.jpg?itok=FVHIeNgb
Coronavirus fallout: MWC cancelled; HK FilMart postponed

The Wuhan-originating coronavirus is leaving its impact on industry confabs in Europe and Asia. The Mobile World Congress which was scheduled to be held from 24-27 February in Barcelona was cancelled yesterday, following the pullout by a large number of partner companies, with concerns over the...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/actus.jpg?itok=JDIsZ1TL
Actus Digital to demonstrate all-in-one media platform at 2020 NAB Show

At the 2020 NAB Show, Actus Digital will demonstrate how its mandatory compliance solution is part of a much larger media intelligence platform, providing cross-organizational benefits to the operations, marketing and research, and new media departments of broadcasters and media companies. The...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/13/docubay.jpg?itok=WN8Sxvq_
DocuBay signs strategic content integration deal with PatchWall on Mi TVs

MUMBAI: DocuBay, the premium global membership video-on-demand documentary platform by IN10 Media, today announced a significant content partnership with PatchWall on Mi TV, India’s number 1 Smart TV brand. DocuBay is now available as an integrated offering for all PatchWall users, featuring high-...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories