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Hungama Play expands distribution, announces partnership with Skyworth

The tie-up to offer video streaming experience on smart TVs of Chinese brand

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MUMBAI: Hungama Play, a video on demand platform owned by Hungama Digital Media, announced an expansion of its distribution network by partnering with Skyworth, a Chinese consumer electronics brand.

Hungama Play’s multi-lingual and multi-genre library comprising movies, TV shows, kids’ content, short-format videos and original programming will be available to stream on Skyworth smart TVs and Metz TVs, the premium range of smart TVs owned by Skyworth.

Users of Skyworth smart TVs and Metz smart TVs will gain access to over 5000 films in English, Hindi and regional languages, in addition to more than 1500 short films of Hungama Play. Moreover, users will be able to enjoy Hungama Originals – original shows with unique narratives and storytelling.

Hungama Digital Media chief operating officer, Siddhartha Roy says: “Over the years, Hungama has created a robust distribution network across various platforms all over the world. We are glad to associate with Skyworth and are certain that this will allow users to enjoy an engaging and wholesome entertainment experience on their Skyworth and Metz TVs.”

Skyworth India’s vice managing director, Criver Liu, says, “India is a key market for us and we are glad to partner with one of the leading OTT platforms in the country. We are certain that our users will appreciate the diversity and quantum of the content offered by Hungama Play. With this association, we hope to strengthen our user engagement and provide them with an extensive content library.”

The library of Hugama Play also includes 7500+ hours of kids and television content in multiple languages, along with over 150,000 short-format videos across various genres like music, film gossip, humour, spiritual and more.

Hungama Play has created multiple customer touchpoints through a robust distribution network. Users can stream content through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, MX Player, Mi TV, and other Android TVs.

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