Ahead of its launch in a "few international markets in the next couple of months" Hotstar, ranked number one by App Annie in terms of MAUs, is also bringing the 69th Primetime Emmy Awards to Indian viewers.
live. This is even as the research firm KalaGato reported 73 per cent jump in Hotstar’s market share, that is expected to spurt with the addition of Emmys, CBS, and GoT.
For Hotstar, which has over 100,000 hours of drama and movies in nine languages, and covers every major global sporting event, the Emmy countdown has now begun. As the excitement builds up, viewers of the India’s leading video-on-demand service will be able to tune in to the awards
simulcast on 18 September, at 530 am on 18 September 2017 from 8 pm onwards. Thereafter, the ceremony will be available in the Hotstar library from Tuesday, 19 September.
Indiantelevision.com spoke to the Hotstar CEO Ajit Mohan on Friday evening, but he sought queries on email, which have been sent.
With a whopping 149 nominations across 23 shows that it has licensed from American studios, Hotstar is the home of the Emmys and will be the only digital platform in the country to telecast
simulcast the event. Viewers will have the opportunity to watch the much-anticipated ceremony along with the rest of the world, from wherever they are. This year, the event will be hosted by Stephen Colbert, previous Emmy Award winner and host of The Late Show with Stephen Colbert, at the Microsoft Theater in Los Angeles.
From the Hotstar library, acclaimed shows like Westworld, Feud, Veep and Big Little Lies lead the extensive list with the most number of nominations. Other favourites include Night Of, This is Us, Silicon Valley, The Wizard of Lies, among others. Through their partnership with the world’s largest studios, like HBO, Disney and Showtime, Hotstar has managed to bring the most celebrated international shows to India, under the Hotstar Premium bucket.
(For our readers: We, at indiantelevision.com got an email from Hotstar communications agency Text100 on 16 September at 11:19 pm after the Emmy Award Hotstar telecast press release was published on 16 September at 9:22 am. It had already been indexed by the Google News bot. The Text 100 email read as follows
"Request you to disregard the announcement in this email. The information contained in it is incorrect. Hence, please do not publish it or use it in any form of story. Sorry for the inconvenience."
Another email followed from Text100 at 11:49 pm. It said:
"As discussed, request you to disregard the previous communication on Hotstar live streaming the Emmys. The information is incorrect. Hence, please do not use it in any form of story. Sorry for the inconvenience."
Here's the link that was published - https://www.indiantelevision.com/iworld/over-the-top-services/hotstar-to-live-stream-emmy-awards-in-india-on-18-sept-170916?amp
We have chosen to use the strikethrough text mode to inform readers that the story has been cancelled. Apologies for any inconvenience caused by the incorrect information provided by Hotstar's agency, Text100. We adhere to the highest editorial standards and our effort is to bring you the most accurate information possible. Always - Editor
(Updated on 17 September 2017 at 10:57 am)
Later in the day we got another email from Text100 stating that the Emmy Awards would be streamed on 18 September from 8 pm onwards. So now you know when to watch your favourite awards show on Hotstar. Hence, we removed the strikethrough mode and updated the story.
(Updated on 17 September at 6:43 pm)