iWorld

Hotstar rules as SonyLiv and Netflix witness doubling of installs

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/06/02/videoviewing%20copy%20800x800.jpg?itok=FIzYXFq9

MUMBAI: Guess which video streaming app is seeing rapid growth in installs in India? Well, according to Jana, the largest provider of free internet in emerging markets, the two video streamers are Netflix and SonyLiv. This was revealed by it in its Mobile Majority report, which takes a close look at the latest payment  trends in emerging markets. The research was conducted in India from 1 January  2018 through 31 March 31 2018, during which data around streaming app installs and usage was anonymously observed from users of Jana’s mCent browser.

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/Screenshot%202018-05-30%2012.30.46_1.png?itok=CQFaz6gx

According to the report, Netflix and SonyLiv accounted for 0.5 per cent and five per cent of the installs on 1 January 2018. By 31 March, their share of installs had gone up to 1.4 per cent and 13 per cent respectively. Amazon saw the install of its Prime Video service go up from four per cent to 5 per cent in the same period, even as the Viacom18 owned Voot watched as its share was shaved 13 per cent to 10.7 per cent.

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/Screenshot%202018-05-30%2012.30.37_1.png?itok=lLQuzJlY

YuppTV which accounted for 0.6 per cent of the installs in January saw the number get whittled down to 0.5 per cent. Of course, the monster, which was ruling the app install marketshare sweepstakes was Hotstar which notched up a colossal 69.4 per cent. But this down almost 10 per cent as compared to the  76 per cent at the beginning of the year.

However, these numbers probably will only skyrocket in  Jana’s next report – especially for Hotstar which saw heightened install activity during the Vivo Indian Premier League.  The finals saw the Star India-owned service serve more than  10.3 million concurrent streams, which was for it and its cloud services partner Akamai a new world record.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/oml.jpg?itok=14tPJtO1
CA Media exits, sells OML gaming biz to Nodwin for Rs 73 cr

South Asia-based esports company Nodwin Gaming which is also an independent subsidiary of Nazara Technologies Ltd has acquired the gaming and adjacent IP business of OML Entertainment for Rs 73 crores. The mega-deal will provide partial liquidity to OML Entertainment shareholders, including CA...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631882042872.jpg?itok=BkE9tfFT
Netflix’s India ambitions surpass Rs 3000 crore investment

Mumbai: Global streaming platform Netflix will pump more money into producing content in India, said chief executive officer Reed Hastings. The key executive of the streaming giant was speaking to Business Today’s global business editor Udayan Mukherjee in an interview.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631875825355.jpg?itok=FeQf8CWr
Lionsgate Play to exclusively premiere 73rd Emmy Awards in India

Mumbai: Starz’s streaming service Lionsgate Play has announced that it will be exclusively premiering the 73rd Emmy Awards on 20 September at 5:30 a.m in India. The latest edition of the Emmys will be hosted by Cedric the entertainer and unlike last year’s largely virtual event, it will have an in-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631857873307.jpg?itok=6aMv7BXI
SonyLIV launches first Malayalam offering 'Kaanekkaane'

Mumbai: SonyLIV’s first Malayalam offering “Kaanekkaane” is set to premiere on 17 September. Directed by Manu Ashokan, the film features Aishwarya Lekshmi and Shruti Ramachandra in lead roles. “SonyLIV has opened a door of opportunities for the Malayalam film industry to showcase its content. ...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631857750775.jpg?itok=711dy7-R
Starz streamer Lionsgate Play launched in Malaysia

Mumbai: In continuation of its expansion in Asia, Lionsgate-owned Starz on Friday announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia. The service is being introduced in association with Telekom Malaysia (Unifi TV).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/trai.jpg?itok=a0mpRdii
ARPU target 200; Indian mobile subscribers trudge along at Rs 94.87

Indian mobile subscribers consumed 11.76 Gb of data on average per month and generated an average revenue per user (ARPU) of Rs 94.87 at the end of December 2020, according to Telecom Regulatory Authority of India (TRAI).

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631796078173.jpg?itok=alD0JGIR
ZEE5 campaign promoting 'Helmet' garners 85 mn reach

Mumbai: ZEE5’s 360-degree campaign called #HelmetOn promoting its latest release "Helmet" has reached over 85 million people through various ATL and BTL activations, according to the streaming platform. The campaign brought together celebrities and influencers like Ayushmann Khurrana, Sanya...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631793857773.jpg?itok=ZcaDno24
MX TakaTak announces exclusive launch of 'Kanta Laga'

Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track "Kanta Laga" from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh.  As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631793081590.jpg?itok=ju1uDDYs
Prime Video rolls out Amazon original profile image feature in India

Mumbai: In continuation of its recently launched global feature, Amazon Prime Video customers in India will now be able to take on the persona of their favourite character from Amazon India originals as their profile avatar on the streaming service.  

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required