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Hotstar rules as SonyLiv and Netflix witness doubling of installs

Consumers  are installing video apps aggressively

MUMBAI: Guess which video streaming app is seeing rapid growth in installs in India? Well, according to Jana, the largest provider of free internet in emerging markets, the two video streamers are Netflix and SonyLiv. This was revealed by it in its Mobile Majority report, which takes a close look at the latest payment  trends in emerging markets. The research was conducted in India from 1 January  2018 through 31 March 31 2018, during which data around streaming app installs and usage was anonymously observed from users of Jana’s mCent browser.

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According to the report, Netflix and SonyLiv accounted for 0.5 per cent and five per cent of the installs on 1 January 2018. By 31 March, their share of installs had gone up to 1.4 per cent and 13 per cent respectively. Amazon saw the install of its Prime Video service go up from four per cent to 5 per cent in the same period, even as the Viacom18 owned Voot watched as its share was shaved 13 per cent to 10.7 per cent.

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YuppTV which accounted for 0.6 per cent of the installs in January saw the number get whittled down to 0.5 per cent. Of course, the monster, which was ruling the app install marketshare sweepstakes was Hotstar which notched up a colossal 69.4 per cent. But this down almost 10 per cent as compared to the  76 per cent at the beginning of the year.

However, these numbers probably will only skyrocket in  Jana’s next report – especially for Hotstar which saw heightened install activity during the Vivo Indian Premier League.  The finals saw the Star India-owned service serve more than  10.3 million concurrent streams, which was for it and its cloud services partner Akamai a new world record.

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