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Hotstar most popular video streaming platform, finds study

Hotstar crossed the mark of 35 million searches during April 2018

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MUMBAI: It’s a tough game for international OTT players to beat Hotstar in India. A study conducted by SEMrush found Hotstar crossed the mark of 35 million searches during April 2018 having a difference of over 30 million searches with Netflix. It revealed the dominance of Hotstar on all other online TV and entertainment platforms.

Hotstar with its range of content in every domain including cinema, sports, English TV series, regional shows, serials has number of options to lure viewers. The OTT platform has outrun its global peers and domestic competitors in the Indian market including Netflix, Eros Now, YuppTV, BoxTV, and others.  The search volume trends for Hotstar showed that the platform gained maximum popularity in the months of June and September 2017, and broke records in April 2018.

The study also revealed Game of Thrones(GoT) as the TV series with the highest search volume in India marking over 600,000 searches during the year 2017-18. Hotstar having the rights of this over popular show could have acquired high number of viewers. GoT became the TV series with most searches in India since the telecast of its 7th series in August 2017.

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