Hotstar + Disney VIP kickstarts IPL campaign, releases new spots

The video focuses on watch from home theme rather than going in stadiums.


NEW DELHI- People across the country are waiting to watch the first game between Mumbai Indians and Chennai Super Kings on their television sets or digital screens. Star India is the official broadcaster for IPL across television and digital screens. While Star Sports will telecast the live-action from Dubai on to the television sets across the world, Disney + Hotstar VIP will be streaming the same on the millions of mobile devices. The broadcaster is leaving no stone unturned to promote the tournament.

The streaming platform Hotstar + Disney VIP has launched a digital campaign #KoiYaarNahiFar to create excitement about IPL 13 that is all set to begin from September 19. The campaign delves into the thought that this year people will not be able to watch the matches with their friends due to Covid2019. However, they can still be together and have all the fun. Disney + Hotstar VIP is allowing the fans to create their own groups where they can watch the matches together while chatting to each other like they used to do it till last year.

Each ad film shows a fan in different situations. In the first ad, a person is dressed up as a superhero and is excited to meet his friends to watch the IPL match together but is stopped by his partner, who is also dressed in a superhero costume avatar, and tells him its better to watch at home as the outside world is not safe due to the Coronavirus.

In another video, a young boy is watching an IPL match with the family members, but the continuous disturbances and noises at home make it an unpleasant experience for him. He misses watching the match with his friends.

Brands are already making a beeline to join the festivities at IPL as it offers huge viewership, high recall, and good engagement with its target audience. Star has claimed that it has already sold 75 per cent of its inventory and brands across categories have expressed interest in the tournament.

It is expected that the viewership of the tournament on both television and mobile screens will go up.

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