iWorld

Hotstar + Disney VIP kickstarts IPL campaign, releases new spots

The video focuses on watch from home theme rather than going in stadiums.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/07/dis.jpg?itok=j6NV4d0m

NEW DELHI- People across the country are waiting to watch the first game between Mumbai Indians and Chennai Super Kings on their television sets or digital screens. Star India is the official broadcaster for IPL across television and digital screens. While Star Sports will telecast the live-action from Dubai on to the television sets across the world, Disney + Hotstar VIP will be streaming the same on the millions of mobile devices. The broadcaster is leaving no stone unturned to promote the tournament.

The streaming platform Hotstar + Disney VIP has launched a digital campaign #KoiYaarNahiFar to create excitement about IPL 13 that is all set to begin from September 19. The campaign delves into the thought that this year people will not be able to watch the matches with their friends due to Covid2019. However, they can still be together and have all the fun. Disney + Hotstar VIP is allowing the fans to create their own groups where they can watch the matches together while chatting to each other like they used to do it till last year.

Each ad film shows a fan in different situations. In the first ad, a person is dressed up as a superhero and is excited to meet his friends to watch the IPL match together but is stopped by his partner, who is also dressed in a superhero costume avatar, and tells him its better to watch at home as the outside world is not safe due to the Coronavirus.

In another video, a young boy is watching an IPL match with the family members, but the continuous disturbances and noises at home make it an unpleasant experience for him. He misses watching the match with his friends.

Brands are already making a beeline to join the festivities at IPL as it offers huge viewership, high recall, and good engagement with its target audience. Star has claimed that it has already sold 75 per cent of its inventory and brands across categories have expressed interest in the tournament.

It is expected that the viewership of the tournament on both television and mobile screens will go up.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/vikram.jpg?itok=N6ORJbRK
Mzaalo - A Newly Launched, Unique Platform, Allows Users to Watch Content and Win Rewards

Mzaalo, a blockchain-based Video Streaming application today announced the launch of its AVOD platform. The gamified video ecosystem is designed to reward consumers for viewing content on the platform. Mzaalo's system is secured by blockchain, trusted infrastructure for content and brands to own...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/ashish.jpg?itok=A5ST-DO4
Netflix’s Aashish Singh joins LYCA Productions

KOLKATA: Netflix India original film director Aashish Singh has called it quits. Singh has moved on to join LYCA Productions as CEO. LYCA Productions, one of the big names in the South Indian film industry, is looking to move into the Hindi movie space. Singh with his vast experience across brands...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/ankhi-das.jpg?itok=Rg3JKpsk
Facebook India's head of public policy Ankhi Das steps down

NEW DELHI: Facebook India’s head of public policy Ankhi Das has moved on from her current role. She was with the organisation for over nine years and was a core team member.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/airtle_0.jpg?itok=c4s9Jmnc
Bharti Airtel revenues jump 22 per cent in Q2

NEW DELHI: Telecom operator Bharti Airtel announced its highest ever consolidated quarterly revenue, reporting a 22 per cent jump driven by higher tariffs and a rise in data usage from a Covid2019-fuelled shift to remote working.  India revenues for the quarter ended 30 September was at Rs 18,747...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/ira.jpg?itok=KL_USAuK
Iravati Damle joins Zoom to lead public policy in India

MUMBAI: Zoom has hired Iravati Damle as head of public policy in India. In her new role, she will lead policy strategy, government affairs and advocacy for India. Damle will be reporting to Jonathan Kallmer, head of global public policy and government relations at Zoom. She will be based out of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/idma.jpg?itok=s3JtL-fI
Digital media outlets launch self-regulatory body IDMA

MUMBAI: Digital media news outlets have launched a self-regulatory body, Indian Digital Media Association (IDMA) - a pro-nation, Indian-owned, Indian-edited and Indian-controlled digital news association. In a first, digital platforms have come together and formed an association that is aimed to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/par.jpg?itok=pVTu3lbO
Parliament panel issues summons to Google, Paytm on data privacy

MUMBAI: Google and Paytm have been directed to appear before a joint parliamentary committee on 29 October on the issue of data protection and privacy. Social media platforms Facebook and Twitter have also been called in to provide oral evidence. Meanwhile, e-commerce giant Amazon has refused to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/zee5.jpg?itok=KZ1qgJSx
ZEE5 Global named ‘Digital Content and Streaming Service of the Year’ at the 2020 Telecoms World Middle East Awards for 2nd consecutive year

ZEE5 Global, the largest and most comprehensive digital entertainment platform for Indian content, has won the ‘Digital Content and Streaming Service of the Year’ award for 2020 at the Telecoms World Middle East Awards for the second consecutive year.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/queen.jpg?itok=QwPHHznt
MX Player wins big at 2020 Asian Academy Creative Awards

MUMBAI: Streaming platform MX Player has won big at the 2020 Asian Academy Creative Awards. Its original web series Queen, starring Ramya Krishnan, bagged the best original program by OTT, while Times of Music brought home the trophy for best music/dance program.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required