iWorld

Hotstar and Akamai create internet history

Hotstar and Akamai

MUMBAI: Hotstar, India’s leading premium streaming platform, leveraged Akamai Technologies, Inc. (NASDAQ: AKAM), the world’s most trusted and largest cloud delivery platform, to create streaming history on 22 May 2018 during the first qualifier match of VIVO IPL 2018. The match between Sunrisers Hyderabad and Chennai Super Kings attracted an unprecedented 8.26 million peak concurrent viewers tuning in simultaneously to witness the nail-biting finish, thereby breaking all previous records in online video streaming across the world. Over four hours, more than 26 million viewers tuned into Hotstar to watch the match.

The previous record is believed to have been established by YouTube when Felix Baumgartner’s space jump in 2012 saw a peak of just over 8 million concurrent viewers tuning in to watch the event.

Hotstar’s steady march into the record books started in 2017, when it recorded a peak concurrency of 4.8 million simultaneous viewers during the India-Pakistan ICC Champions’ Trophy final match, the highest in APAC at the time. The opening week of Vivo IPL 2018 upended this record with 5.5 million concurrency recorded on 10 April, followed by the next peak of 7.1 million on 25 April. The peak seen during the ICC Champion’s Trophy Final was nearly doubled during the VIVO IPL 2018 match between Sunrisers Hyderabad and Chennai Super Kings. With all sports streaming records broken, the next frontier was to go beyond just sports and raise the bar on streaming as a whole.

Commenting on the historic development, Hotstar, CEO, Ajit Mohan added, “Four years ago, when we started streaming IPL, 8 million viewers would have been a big deal for the whole tournament. Crossing 8 million simultaneous users is a testimony to the power of VIVO IPL and evidence of the abiding passion of cricket fans. It is not just about the scale, however. It is about reinventing the sports experience online and constantly raising the bar. Our objective is to create the future of social TV. And we are proud that the tech that we are building is expanding the frontiers of online video.​”

Akamai Technologies, Vice President, Media, APJ, Parimal Pandya commented, “Over the past year and a half, Hotstar has broken several online viewing records at the regional level. A contributing factor was technology from Akamai playing a role in bringing down the latency drastically so users can enjoy the live action almost as well as people watching it on their television. This is a clear indicator of the fact that, driven by technology from Akamai, live sporting action can be enjoyed on a smartphone which is the new frontier for audience engagement and growth.”

VIVO IPL 2018, now in its final week, to be concluded on Sunday 27 May 2018, is the fifth year that Hotstar is streaming the tournament. The current edition of the tournament marks a sharp upgrade in viewing experience, with additions like WatchN’Play, a skill based game that tests the cricket fans’ knowledge as they watch, VR to really immerse the viewer in the on-field action, and feeds available in 8 languages.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/dure.jpg?itok=VxVogvTK
Times Internet adds Durga Raghunath and Rohit Saran to leadership team

NEW DELHI: Times Internet has embarked on an ambitious plan to cater to users across the world. To strengthen this next chapter of user-centric transformation, the company has roped in Durga Raghunath and Rohit Saran to lead its largest base of users into the next generation of engagement and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/honor.jpg?itok=ap7Fg7Es
HONOR collaborates with ZEE5 to reach Indian consumers for its latest smartphones

KOLKATA: The leading OTT platform ZEE5 continues to be a brand favourite, when it comes to reaching out to a diverse set of audiences across the country in the most targeted and effective manner. The newest one to join the bandwagon and choose ZEE5 as one of its preferred OTT advertising platforms...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/10/group.jpg?itok=Whm9Z6A_
OTT platforms may see scarcity in long-format premium content in H1- FY22

It may be the heyday of over-the-top (OTT) platforms but it’s not like the pandemic will not have any impact on their operations. While everything appears great on the surface, the constraints of shooting large-scale projects are going to affect the pipeline of long-format premium originals in the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/all.jpg?itok=E4vJpyBp
OTT platforms proposing ombudsman model to the govt: Arre’s Ajay Chacko

To regulate or not to regulate online content, that's the question. If yes then what should be the way forward? There has been no industry consensus on it yet. While in the earlier part of this year, Hotstar, Jio, SonyLiv and Eros.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/ebay.jpg?itok=YjfoCmlE
eBay signs MoU with Uttar Pradesh govt for ‘One District One Product’ program

NEW DELHI:  eBay today signed an MoU with the government of Uttar Pradesh for its ‘One District One Product’ program. The MoU will enable MSMEs in Uttar Pradesh to leverage eBay’s cross border platform and sell internationally across 190 countries. As part of the MoU, eBay will not only promote...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/netflix.jpg?itok=2t4qVCVP
Netflix goes more local, launches Hindi UI

KOLKATA: Netflix, the world’s leading streaming entertainment service, today launched its user interface in Hindi. This enables Netflix members who prefer Hindi to easily discover, access and enjoy their favourite Indian and international films and series. The complete Netflix experience in Hindi,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/idna.jpg?itok=JG608oDA
India Today suspends print publication Mail Today; turns digital

NEW DELHI: Most newspapers in India are facing an uphill task to maintain their readership amidst the pandemic. India Today too faced the burn. The group announced that its English language tabloid Mail Today will suspend its print publication with effect from 10 August 2020. The reason stated is...

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/twitter.jpg?itok=1JWzAxWC
Twitter announces new labels for government, state-affiliated media accounts

NEW DELHI: Twitter has announced that the micro-blogging site has started labelling accounts of government officials and state-affiliated media. The blog read that it will focus on labelling ‘Senior officials and entities who are the official voice of the state abroad.’ For the time being, this...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/tiktok.jpg?itok=w0WziBbx
US imposes ban on TikTok and WeChat

NEW DELHI: US President Donald Trump has announced that social media apps TikTok and WeChat are barred from operating in the US starting 20 September if they are not sold by their Chinese-owned parent companies. The video-sharing app TikTok has come under the lens of US lawmakers over national...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories

* indicates required