iWorld
hoichoi presents “First Day First Show”, a new property to stream Bengali feature films; SVF produced ‘Detective’ will mark its first Direct-to-Digital release
It is official! Anirban Bhattacharya starrer “Detective” will be heading for a Direct-to-Digital release on hoichoi. hoichoi announced a new property a day before, “First Day First Show” which will helm the direct releases of Bengali movies. It was originally slated for a theatrical release but owing to the current restrictions mandated by the government for audiences to maintain a decorum of social distancing, and movie theatres abiding the same by keeping the doors of their single screens and multiplexes closed, SVF, Eastern India’s largest entertainment house, have consciously decided to take a digital route. It is in fact, also, the first direct OTT release for SVF, their first film to be released in an OTT platform this year. hoichoi announced the grand news by doing a Multiple Poster (5 posters of each lead character) Reveal in the morning followed by the Official Trailer.
Directed by Joydeep Mukherjee, Detective, is based on Rabindranath Tagore’s story and the character of the “Detective” is being essayed by versatile Anirban Bhattacharya, who in the past year has impressed the audience with his choice of roles and their portrayal on screen.
Mahendra Soni, Co-Founder and Director, SVF said, “We are excited that the film is getting a digital release and becomes the first Bengali feature to get a World Premiere on hoichoi. Although, we had planned to have a big theatrical release, the sudden pandemic compelled us to take the digital route. This decision is motivated purely by choice and hoichoi became the go-to OTT platform – as it is known for its variety of content along with being the paramount OTT platform in the Bengali community.”
Vishnu Mohta, Co-Founder of hoichoi added, ”hoichoi has started many revolutionary properties which changed the face of Bengali Cinema starting with the World Digital Premiere of blockbusters and other films. This time, it’s “hoichoi Presents First Day First Show” where we are happy to exclusively premiere one of the most anticipated films of the year starring the famous Anirban Bhattacharya. We are always looking out to embrace good content and Detective, as a film, will bring all our audiences, globally, to step up and celebrate the film along with the celebration of our Independence.”
Slated to release on 14th August only on hoichoi, Detective stars Anirban as Mahimchandra, a police-detective, who aspires to earn fame in his profession. He craves for some complex case to come his way so that he can prove his worth. Mahimchandra’s first love is his detective books (primarily, Sherlock Holmes whom he admires) and second, is his wife Shudhamukhi portrayed by Ishaa Saha. Obsessed with finding a complicated case, Mahimchandra encounters<span data-contrast="auto" class="TextRun SCXW252297204 BCX0" lang="EN-US" style="margin: 0px; user-select: text; font-variant-ligatures: none !important; font-weight: bold; font-size: 11pt; font-family: "Calibri Light", "Calibri Light_EmbeddedFont", "Calibri Light_MSFontService", sans-serif; font-kerning:
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
