iWorld

Niche regional OTT player Hoichoi offers Bengali content on iOS, Android and Chromecast

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/09/21/vishnu-mohta.jpg?itok=n9-sUYdV

MUMBAI: As predicted by most observers, regionalisation as well as niche services are coming to the VOD or OTT ecosystem in India. It's happening at a trickle now, but could gain momentum over the next few months. For with its large population of more than a billion mobile users, there is room for more -- for sure. Kolkata-based Bengali entertainment major Shree Venkatesh Films (SVF), is the latest to take the plunge with its OTT play called Hoichoi.

Vishnu Mohta - one of the promoters - who has worked with KPMG Risk Advisory and Lloyds TSB corporate strategy in their London offices, is the driving force behind the new platform which is targeting 220 million Bengalis globally. With original web-series, short films, and documentaries exclusively for Hoichoi in the pipeline, the service will also offer over 500 Bengali Movies and 1000 songs for subscribers. Recently, in the run-up to the Hoichoi launch, SVF had rolled out an innovative social media campaign to promote its upcoming original web series, an adult-comedy, Dupur Thakurpo.

Among the big players in the game figure global players such as Amazon Prime and Netflix, and homegrown startups such as Hotstar, dittoTV, Voot, ALT Balaji and SonyLiv, as well as independent platforms such as TVF Play and Spuul. The congested Indian OTT market has around 32 plus players - some with an overwhelming or exclusive content, some with niche content or pricing plans and others who want to be counted.

SVF, on its part, had selected ViewLift, a global content distribution and monetisation platform, as its technology partner. The VOD service claims to provide the largest collection of the best in Bengali entertainment content on Web, iOS, Android, and Chromecast. ViewLift CTO Manik Bambha states, "Hoichoi is well positioned to capture significant opportunities in the space with a niche offering meant for Bengali consumers. Hoichoi will benefit from our extensive marketing, data and analytics tools that will help them enhance interaction with their audience."

"ViewLift is an expert in the OTT space," says Vishn, who has a Bachelor of Commerce degree from Bond University Australia and MSc in International Business from Aston University Birmingham, UK. With enhanced service architecture, extensive data and analytics insights, and global client support, ViewLift delivers high quality video consumption experiences worldwide.

SVF is helmed by Shrikant Mohta, Mahendra Soni and Vishnu. Shrikant is SVF's creative muscle who produced the internationally acclaimed ‘Chokher Bali’ and five other national award-winning films -- 'Raincoat', 'Memories in March', 'Apur Panchali', 'Chotoder Chobi', and 'Chander Pahar'. President of Eastern India Motion Pictures Association (EIMPA), and an active member of Kolkata International Film Festival (KIFF), he initiated the shooting of Bengali films abroad.

Under Soni's leadership, SVF distributed almost 900 films including blockbusters like ‘Dangal’, ‘Sultan’, ‘Dabangg’, ‘Ghajini’, ‘'Ae Dil Hai Mushkil’, ‘Kahaani 2’, ‘The Jungle Book’, ‘Kapoor & Sons’, ‘Neerja’, ‘Airlift’ and Drishyam.’ He also drives satellite and music syndication deals, along with film acquisitions.

Mohta and Soni are pretty gung-ho about Hoichoi. The Indian consumer who has access to OTT entertainment -- with internet penetration around 32-34 per cent today, and one-third owning smartphones -- may well be spoilt for choice, now.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/zee5.jpg?itok=dG1ATR7Y
ZEE5 plans more show franchises, to invest in direct-to-digital movies

Zee Entertainment Enterprises Ltd’s (ZEEL) digital arm ZEE5 has built its library on the back of marquee properties and regional content since the time of its entry in the burgeoning over-the-top (OTT) ecosystem. After hitting the audience with a number of popular original shows and direct-to-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/Netflix800.jpg?itok=bHDibptJ
OTT content comes under govt scanner

MUMBAI: OTT platforms such as Netflix and Amazon Prime Video might face a censorship threat in India. Recently a senior government source told Reuters that the government might impose censorship on streaming platforms. The government official, who has direct knowledge of the deliberations was...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/zee5.jpg?itok=f3WsjIB0
ZEE5 to stream 'Bhram' on October 24

MUMBAI:  The OTT giant ZEE5 is coming out with a new series titled 'Bhram' which will be a one of its kind psychological thriller with an extra topping of horror. 2019 is the year that has seen Indian cinema progress to greater heights not just in mainstream cinema but even in the OTT space. ZEE5...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/nikhil.jpg?itok=tw0uHXsb
Nikhil Gandhi moves to TikTok from Times Network

MUMBAI: TikTok has appointed Nikhil Gandhi as Tiktok India head. In his new role Gandhi will be responsible development and operation of TikTok India. Prior to the new appointment, Gandhi was associated with Times Network as President and COO. Gandhi has over 20 years of experience in leadership...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/snapdeal.jpg?itok=J6VnH-uO
Snapdeal witnessed 50% growth over last year from two Diwali sale editions

MUMBAI: Snapdeal, one of India’s largest value-focused online marketplaces, concluded the first two of its Bharat-focused Diwali sales on a high note. Snapdeal witnessed a 50 per cent growth over last year from the first two sale editions of this year and is confident of the momentum continuing in...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/sachin.jpg?itok=tzqdFe5S
Sachin, Sehwag to open for India again

MUMBAI: Master Blaster Sachin Tendulkar, one of the most fearsome opening batsman of all time Virender Sehwag, the legendary West Indian Brian Lara, lethal Aussie speedster Bret Lee, one of Sri Lanka’s most stylish and dependable batsman of all time Tillakaratne Dilshan and the one and only, who...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/sacred-games-2.jpg?itok=Uod5pUBv
Netflix’s mobile-only plan in India exceeds expectations; to help invest more in content

Netflix has bounced back in its Q3 2019 financials by posting revenue of $5.245 billion, which was almost in line with analysts’ prediction of $5.25 billion and was up by 31 per cent y-o-y. While the expected earnings per share were $1.04, Netflix boosted that by delivering $1.47. This is almost...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/1.jpg?itok=upOxDFu0
Ali Hussein promoted to CEO at Eros Now

MUMBAI: Ali Hussein has been elevated to the post of chief executive officer (CEO) at Eros Now, the digital arm of Eros International PLC. Hussein joined the organisation as chief operating officer in 2018. His experience spans over 15 years in the media entertainment and digital space. Ali has...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/17/zee5.jpg?itok=u_rdJ2L2
ZEE5 and Wework host discussion on changing landscape of the digital world

MUMBAI: Addressingthe rapidly evolving digital ecosystem in India, ZEE5 India and WeWork India today co-created an evening of discussions on the Changing Landscape of the Digital World.Tarun Katial, CEO – ZEE5 India, India’s fastest growing ConTech brand, and Ryan Bennett, CWeO of WeWork India,...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories