iWorld

hoichoi enthralls Bengalis with digital premieres

The OTT platform has already seen an increase in traffic

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/24/hoichoi.jpg?itok=OFRG6loI

MUMBAI: hoichoi,  the popular OTT for Bengalis worldwide, is bringing multiple digital premieres of new Bengali blockbusters at a time when social distancing and work-from-home are the only choices amid the coronavirus pandemic. 

The OTT platform has already seen an increase in traffic by 4x rate in the last one week; the traffic is surging 2 to 3 times on a daily basis, said release. A promising increase of the traffic on the platform is also a sign that people have welcomed a library og rich content that is easily accessible.,

hoichoi already has a big bouquet of content (a mix of classics, latest films and Originals, with a variety of genre to choose from), in addition to a plethora of new content that will be streaming every week. The platform is doing its bit to keep you engaged by initiating a #selfstay form of entertainment.

For the month of March itself, hoichoi is already streaming, "Rahasya Romancha Series 2" starring Rudranil Ghosh, Rajdeep Gupta, Saoli Chattopadhyay, Kharaj Mukherjee among others- is getting tremendous appreciation, a mega World Digital Premiere of Srijit Mukherji's spin-off to Baishey Srabon - "Dwitiyo Purush", interesting before even TV broadcast and Sandip Ray's much hyped film "Professor Shanku O El Dorado", based on the popular scientist created by his father, the visionary Satyajit Ray. Another series will be streaming from 26th March titled "Ekattor" which as the name suggests is about the fight for the Independence of Bangladesh. Here is a sneak peak of some new content that the audience can expect to soon start streaming: 

hoichoi Co-Founder of  Vishnu Mohta commented on the traffic flowing in from different countries, “Apart from West Bengal, hoichoi enjoys strong traffic and consumption from Bangalore, Delhi, Mumbai, Pune and Hyderabad with Bangalore and Delhi being no. 2 and no. 3 in terms of overall volume of traffic. Internationally - the US, and the  UK contribute significant traffic with Middle East, Australia and Canada not being far away. The last week also saw a good spurge of traffic coming from Europe and Japan. Bangladesh as a market continuous to growth every day! After the release of Dwitiyo Purush, which is the most anticipated movie of 2020 on hoichoi  even before television premiere, the international traffic has significantly grown!” 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/nimisha.jpg?itok=yww5IwD6
Nimisha Pandey to head Hindi originals for Zee5

MUMBAI: ZeeL has roped in National award-winning writer and director Nimisha Pandey to head the Hindi originals for its digital entertainment platform, Zee5. In this role, she will be responsible for creating quality original content for the OTT.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/whstapp.jpg?itok=qXrVkwl-
Delhi HC on WhatsApp privacy: ‘It’s voluntary, user can delete it’

KOLKATA: Amid the controversy surrounding WhatsApp’s updated privacy policy, the Delhi high court has remarked that it is a voluntary app and one can choose not to use the platform. The court was responding to a petition filed against the Facebook-owned messaging app following changes to its terms...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/dnet_0.jpg?itok=slqFnOdI
OTT summit Vidnet returns with first virtual edition

KOLKATA: Indiantelevision.com’s flagship OTT summit Vidnet is back with its latest edition. Like other large industry summits in the post-pandemic era, Vidnet is also going virtual this year. Contiloe has come on board as the supporting partner, Bitmovin and Pallycon are the technology partners;...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/zee5.jpg?itok=rpYSNCnf
Two senior Zee5 executives step down

KOLKATA: Rajneel Kumar and Jay Pandya, two senior executives at Zee5, have put down their papers.   Kumar joined Zee5 in 2018 as head - expansion projects & head of products, and was entrusted with expanding the consumer offering to increase users and revenue by building new business verticals...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/wht.jpg?itok=NBLobWAT
WhatsApp delays its privacy policy update

WhatsApp is having an extremely eventful start to 2021. It began with a massive furore over its new privacy policy that was set to be implemented from 8 February this year. The overwhelming criticism has forced the messaging app to take a step back and in the latest development, it has delayed the...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/bb.jpg?itok=a9D9kfnZ
Guest column: How OTT platforms can keep customer churn at bay

The breakneck speed of OTT growth currently underway across the globe, improvements in internet speeds, and the addition of improved technology have been advantageous for millions of users to gain access to content on the go.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/17/ibaadat.jpg?itok=MhImZcQ6
Shemaroo's Ibaadat app gets a revamp

With everything going digital in 2020 combined with the lockdown in most countries, going to the Masjid was tough. Shemaroo came up with a solution for that – the Ibaadat app.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/times_internet.jpg?itok=DQAHd5yn
Puneet Tripathi joins Times Internet programmatic division

KOLKATA: Times Internet has appointed Puneet Tripathi as programmatic strategic planning & solutions head. He took on his new role in December 2020. Prior to this, Tripathi was associated with Alibaba group as monetisation strategy & programmatic director. His experience spans over 17 years...

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/whatspp.jpg?itok=kzBHoYuq
Petition filed challenging WhatsApp privacy policy

KOLKATA: In the wake of controversy over its updated privacy policy, Facebook-owned messaging app WhatsApp is facing legal suit in India. The new policy verges on user surveillance and threatens India’s security, a petition filed against the messenger said. After a brief hearing today, the matter...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required