Hoichoi aims to double its size and revneue

It is now experimenting with other business models like sachet pricing


KOLKATA: From the beginning of its journey, the Bengali OTT platform Hoichoi has relied on a subscription-based model to run its business. While naysayers used to say Indian audience would not pay for content, the faith on people’s will to pay for good content has paid off the streaming service. With an impressive subscriber base of 13 million, it aims to double its size and revenue for the next few years as every year the addressable market will increase.

The platform has always talked about leveraging the diaspora audience. It appears to be a perfect strategy for it as 40 per cent of its revenue coming from international markets. Bangladesh has obviously a very big market for it but what is more interesting is it has seen many subscribers coming from Japan, Sweden, as Hoichoi co-founder Vishnu Mohta shared.

Read more news on Hoichoi

It is now experimenting with other business models like sachet pricing. The ‘Carrier Billing’ will make it easier to buy a weekly or monthly subscription by paying with mobile balance. While it will be launched soon in the Middle East and Bangladesh, Mohta said it would open up access to blue-collar workers. He also added that the platform is making some free content available soon.

According to Mohta, Hoichoi’s subscribers come from both urban and rural areas. However, he mentioned that the latter holds the next big opportunity for Hoichoi. A number of new users have come to the internet for the first time during this lockdown who are now consuming free content on platforms like YouTube. He is of the belief that they will convert to premium content at some point of time and the lockdown has made that process faster.

Read more news on OTT business in India

Hoichoi entered the market in 2017 with very witty campaign #Hoyejak. As it has unveiled a stellar content line up on its third anniversary, it will again launch a campaign during Durga Puja. From October to March, the platform plans to launch at least three originals every month including one marquee content.

It is not only taking its content game one step ahead but investing in technology as well. The platform has also revealed today its new UI/UX design. Mohta said they have incorporated user feedback as well as an internal assessment as technology has updated rapidly in the last three years. They are also planning to launch a windows 10 application soon.

“We are still at a very nascent stage. We have not been able to scratch the surface of how many people we may get to pay. That market will grow organically. I think we will be able to encash that growth,” Mohta stated.

Latest Reads

FIFS names Bimal Julka as new chairman

MUMBAI: The Federation of Indian Fantasy Sports (FIFS) has appointed Bimal Julka as chairman. In his new role, Julka will work closely with all stakeholders to further strengthen the operating standards of the Indian fantasy sports industry. Julka takes over from John Loffhagen, who served as...

iWorld Over The Top Services
ErosNow gets into a mess with provocative social media posts

These are sensitive times. Brands and influencers have to tread carefully, almost as if they are walking on egg shells. Streaming service Eros Now learnt it the hard way over the past couple of days.

iWorld Over The Top Services
Synamedia appoints Paul Segre as CEO to spearhead next growth phase

MUMBAI: Video software provider Synamedia has brought in Paul Segre as CEO, with immediate effect. Segre takes over from departing CEO Yves Padrines, who has overseen the company since its inception in 2018.

iWorld Over The Top Services
Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers

Committed to delivering an innovative and engaging content experience to its users, Watcho, Dish TV India’s OTT platform has announced the launch of ‘Watcho Aur Jeeto‘- an engaging quiz contest. The contest will be running daily with additional bonanza offers on weekends. Each quiz will have a...

iWorld Over The Top Services
Zee5 partners with Meghbela Broadband to strengthen ISP distribution

MUMBAI: The Covid2019 pandemic has changed consumers’ viewing habits, with a lot of people migrating to the OTT space for at-home entertainment in the last few months. Zee5 has seen over 3X growth in its consumer base and it is now looking to expand beyond the traditional DTH and Cable TV. To this...

iWorld Over The Top Services
Brands leverage Amazon Prime's Mirzapur 2

Amazon Prime Video’s Mirzapur is hot property right now. Fans are eagerly looking forward to the gritty crime-thriller’s second season, which drops on October 23.

iWorld Over The Top Services
Netflix plans to give free access for a weekend in India

KOLKATA: Netflix has been constantly innovating its marketing and promotion strategy in India to get more users to sign up. Now, it plans to give free access to the Indian audience for a weekend. “We think that giving everyone in a country to access Netflix for free for a weekend could be a great...

iWorld Over The Top Services
Netflix Q3 result: Continues to grow strong in APAC, much work to do in India

Netflix fell short of global subscriber additions in Q3, albeit a slower growth was forecasted by the streaming giant. The company has added 2.2 million net subscribers in the quarter, even lower than its prediction of 2.5 million.

iWorld Over The Top Services
MX TakaTak launches Fame House for top Indian influencers to create and collaborate

KOLKATA: Short video app MX TakaTak is the new home for content creators across the country, with over 6 million digital influencers, and counting, under its umbrella. In order to nurture and give a platform to these talented digital enthusiasts, MX TakaTak has announced the first edition of MX...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required