Report on Shemaroo

Guidelines to regulate OTT content coming soon: Prakash Javadekar

Guidelines in view of rising complaints against content on streaming services.


NEW DELHI: Even as major streaming services are reeling from back to back controversies and calls for boycott over their original series, Union minister for information and broadcasting Prakash Javadekar has said the government is coming up with a set of guidelines to regulate content on OTT platforms. These regulations will be released “soon”, promised Javaker, especially given the number of complaints these platforms keep racking up with every passing day.

“We have received a lot of complaints against some serials available on OTT platforms. Films and serials released on OTT platforms and digital newspapers do not come under the purview of the Press Council Act, Cable Television Networks (Regulation) Act or Censor Board. We will come up with some guidelines on it soon,” the minister told ANI.

Javadekar’s remarks came close on the heels of the furore over Amazon Prime Video’s political drama Tandav, which has sections of the public up in arms for its depiction of Hindu gods. Several criminal complaints have been filed across multiple states against the show’s producers and actors for slights such as the alleged inappropriate depiction of Uttar Pradesh police personnel, deities and adverse portrayal of a character playing the role of prime minister in the show.

Another popular Prime Video series, Mirzapur, too landed in court when a petitioner claimed the show tarnishes the image of the town of Mirzapur, where it is supposedly based. Global streaming giant Netflix, too, is no stranger to controversy when it comes to the content it hosts. Most recently, an FIR was filed against the limited series A Suitable Boy over a kissing scene shot in a temple, which was deemed “offensive to Hindu sentiments” by right-wing people on social media and even leaders of political parties.

It is also worth noting that in November last year, the Centre issued a gazette notification which brought digital news portals and video streaming platforms under the ambit of the ministry of information and broadcasting, barely two months after 15 Indian streaming services and digital content companies including Amazon Prime Video, Netflix, Disney+ Hotstar, Zee5 had agreed to adopt Universal Self-Regulation Code for Online Curated Content Providers (OCCPs). This government mandated-regulation prompted several media experts to state that this could have far-reaching consequences on creative expression in India, while others expressed fear of undue censorship. 

Latest Reads


Lionsgate Play, a premium streaming platform by Starz, is all set to premiere the third season of the critically acclaimed anthology series ‘The Girlfriend Experience Season 3’ from Academy Award®-winning filmmaker Steven Soderbergh. Written and directed by internationally acclaimed German...

iWorld Over The Top Services
Illusion Reality Studioz partners with Kunal Kohli for Ramyug

Mumbai: After successfully venturing into the digital space with the web series State of Siege: 26/11, Illusion Reality Studioz has added another title to their list - MX Player’s highly anticipated series Ramyug. Directed by Kunal Kohli, the magnum opus is the latest visual interpretation of ...

iWorld Over The Top Services
ShortsTV enters Nepal with local partnerships

KOLKATA: SVoD platform ShortsTV has forayed into Nepal in partnership with leading DTH platform DishHome and cable TV operator SimTV. With this, ShortsTV is the first ever curated platform for short stories and films in Nepal, providing over 900 hours of unconventional and captivating short format...

iWorld Over The Top Services
Industry heads see huge headroom for growth across TV & digital in India

KOLKATA: At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat about the potential for growth in India’s television landscape despite a painful 2020 which had seen a 25 per cent drop in TV advertising revenue.

iWorld Over The Top Services
Amazon Prime Video gets India’s vote as ‘most trusted entertainment brand’

KOLKATA: As India tussles with the raging pandemic amid some drastic shifts in consumer behaviour, a new survey conducted by the market research firm CMR has concluded that Amazon Prime Video is the most trusted entertainment brand in the Indian entertainment landscape.

iWorld Over The Top Services
PlayboxTV taps Samson Jesudas as new director & business head

New Delhi: Integrated Internet media distribution company PlayboxTV has named Samson Jesudas the new director and business head. Apart from the new role, he will continue to oversee the ISP Business.

iWorld Over The Top Services
Koo’s ‘Talk to Type’ eases the way for regional language creators

KOLKATA: Twitter’s Indian alternative Koo has rolled out the Talk to Type feature so anybody who wants to share their thoughts can now do so easily without having to type. They can speak their thoughts out loud and the words will show up on the screen. This feature will be supported in all the...

iWorld Over The Top Services
Asianet News Media & Entertainment hires Nachiket Pantvaidya as MD

KOLKATA: Asianet News Media & Entertainment Pvt Ltd (AMEL) has roped in media veteran Nachiket Pantvaidya as managing director. AMEL has multiple digital brands in its portfolio including asianetnews.com, indigomusic.com etc and serves consumers in multiple languages

iWorld eNews
Amazon Prime Video drives 'LOL- Hasse Toh Phasse' promotions with Pac-Man game

KOLKATA: Amazon Prime Video is all set to add to the excitement of the launch of the it’s original series LOL- Hasse Toh Phasse, as the chaotic and fun madhouse transforms into a PAC-MAN maze. The streaming service has rolled out a limited edition Pac-Man game as a part of a consumer engagement...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required