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Gaana unveils social video platform ‘HotShots’ for Indians to unleash creativity

Gaana Vertical video platform was launched last year

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KOLKATA: Short videos are the new buzzword on social media, with both content creators and consumption skyrocketing. To cater to the ever-growing appetite of Indians for entertaining short-video, the country’s largest music streaming platform, Gaana has launched HotShots - a platform that allows Indian content enthusiasts an intuitive, seamless and snappy tools to create and share short viral videos and stories with more than 150 million strong audience base.

Gaana HotShots offers emerging and established Influencers an opportunity to migrate to a robust Indian platform and build their own success stories. With the best-in-class product experience and a  host of ‘HotShot Challenges’ in the performing arts like music, comedy and dance by HotShot influencers, celebs and international artists, the app would offer both the scale and the infrastructure to reach a massive audience who thrive on digital entertainment.

“At Gaana, we have always emphasized on placing the power of digital content creation into the hands of emerging talent. We had launched Gaana Vertical Video platform last year to allow our celebrities / singers to connect with our audience through Short Videos. Today we are building up on that expertise by unveiling the ultimate short video creation and consumption platform ‘Gaana Hotshots’. Our home-grown entertainment super app is ready to serve as the country’s go-to destination for entertainment across music, podcasts, short viral videos and buzz, offering aspiring Indians the power to become influencers in their own right with Gaana’s world-class live streaming & short video capabilities,” Gaana CEO Prashan Agarwal said.

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