KOLKATA: Dina D’Souza has joined Trell as vice president & monetisation head. Prior to joining this homegrown startup, she was associated with Flipkart.

D’Souza worked as monetisation director at the e-commerce giant. She also had stints with brands like Microsoft, 9X Media, POKKT.

With over 24 years’ exposure in the media, internet & ad-tech industry, she has generated revenues across print, web, mobile, ad tech, data and commerce products. D’Souza is passionate about the intersection of media, data and technology and the vast opportunities it throws up for consumers, marketers and publishers.