Firework India to onboard various content creators like Faye D'Souza

The platform won’t restrict itself from roping creators from different categories


MUMBAI: After getting into a partnership with Faye D’Souza, Firework India plans to rope more creators to generate quality and genuine content on the platform. Recently, former Mirror Now executive editor Faye D’Souza launched a new channel called Facts First with Faye, wherein she will be speaking on global and national news in 30-second videos.

Firework India chief executive officer Sunil Nair, speaking exclusively to indiantelevision.com, said: “In the coming months we have plans to onboard several such creators. We will not restrict ourselves from any categories as long as it makes sense to our users and is tastefully done.”

Google-owned Firework is a short-video sharing app that was launched in India in October 2019.

While commenting on the revenue sharing model between the platform and D’Souza, Nair said: “The revenues will only grow with her channel’s popularity. As her partner, we will promote this channel. She produces compelling content and I am certain this will see rapid growth in the next one month.”

Meanwhile, stating it as a revenue-sharing model between the platform and her, D’Souza had said, “We will also be looking at the branded content aspect going forward as the channel gets more traction.” The Facts First with Faye has already garnered 727 followers and the videos shared on the platform have her piece-to-camera interspersed with graphics.

Content creators on digital platforms are, lately, being targeted by people in power to remove content or restrict them for posting something that’s controversial. In this regard, the Firework India CEO, talking on the independence of content creation, said: “We do not have any affiliations or favour anybody and let users decide and form an opinion. And, it’s the fundamental reason to come out with 30-second programming.”

He added, “We are aware that India is a sensitive nation and have put together a very strong moderation team. With the collaboration of AI and human intervention, we have the ability to restrict any content that may hurt Indian sentiments.”

With news being broadcast in 30-second video format, the Firework India CEO said, “We are certain that our purpose is only to deliver the message, what our users make of the message is their decision. Hence, yes, 30 seconds is enough to do that. We have integrated news in our product - as a channel- with the objective of being unbiased with absolutely no other agenda.”

Pointing out that the country has very informed and aware citizens, Nair said: “The urban youth are opinionated and we must respect and understand that young India can make their own decisions and conclusions and they don’t need many hours of repetitive debates or be told what opinion to form.”

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