iWorld
Report on Shemaroo

Eros Now partners with Visa to expand consumer offering

The partnership enables Visa card users to avail Eros Now’s massive content library

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/08/eros.jpg?itok=YCSZV_vP

MUMBAI: OTT platform Eros Now has partnered with Visa, which allows Visa debit and credit card users in India to avail Eros Now’s massive content library. This includes 12,000-plus movie titles, original shows, music videos, short format content, Quickies, at a discount to the annual Eros Now subscription price.

This partnership will offer Visa cardholders a discount of 50 per cent on their annual subscription to Eros Now and access to a plethora of entertainment from cult Bollywood movies such as Maine Pyaar Kiya, Rangeela, Hum Dil De Chuke Sanaam to Love Aaj Kal, Tanu Weds Manu, Manmarziyaan, amongst others. The library also entails originals from the house of Eros Now that caters to varied genres such as drama, thriller, comedy, to name a few.  

According to a 2019 report by Eros Now and KPMG, more Indians are consuming content across an array of digital formats and platforms. The average time an Indian consumer spends on OTT platform is 70 minutes, and the average frequency of access is 12.5 times a week. The average single session duration is 40 minutes. This data thus shows that consumers are spending considerable time watching online content. This partnership with Visa will further enable consumers to choose from varied entertainment options that will help in boosting viewership. 

Eros Now’s collaboration with Visa will strengthen the payment integration for Eros Now that provides high-quality digital video experiences. At a time when there is unparalleled growth in online payment and digital video streaming platforms, the partnership, exclusive to Visa consumers, will offer a wider range of payment options that they can pay for seamless access to unlimited and superior entertainment content.

Eros Now CEO Ali Hussein said: “Eros Now is known to entertain audience, since generations and an association such as this with Visa helps in further strengthening our promise of offering consumers with the best of entertainment. Visa, a leader in payments technology around the world, has been offering a great value proposition to Indian consumers. Therefore, this association will help in further boosting the viewership by offering them easy access to the vast content catalogue of Eros Now.”

Arvind Ronta, head of products, Visa India & South Asia, says; “Today, there is an uptick in the consumption of digital entertainment through OTT platforms by consumers. We are happy to partner with Eros Now to give its customers the option of paying for subscriptions through Visa cards, that too at a special rate.  This offer will enable more users to avail of the vast Eros Now library to watch superior content and pay for it securely and seamlessly through existing Visa credit and debit cards.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/mx.jpg?itok=vxtABuUE
MX Player deploys H.266, slashes video streaming data usage by half

KOLKATA: Online video consumption in India has grown exponentially, accounting for 80 per cent of consumer internet traffic although user experience remains highly dependent on data usage and network speed. But, a new radical disruption by MX Player has slashed data usage by 50 per cent.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/bai.jpg?itok=iwadTjgd
We are working towards a diverse content offering: Zee5's Nimisha Pandey

Zee5 has announced a partnership with TVF (The Viral Fever) as the platform looks at diversifying its library. In the last few months, ZEE’s digital arm has stepped up its content game by acquiring blockbuster Radhe and buying rights for Friends: The Reunion to stream in India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623674463430.jpg?itok=VyZ8PKsS
Short-video app Changa ropes in Abhay Ojha as CEO

New Delhi : Tech firm BITCS has roped in Abhay Ojha as the CEO of its short video app, Changa. According to the company, Ojha's main role will be to scale up the platform and bolster its content offerings. Ojha has worked with Star India and ZEEL in the past, after which he set up a company called...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623669435076.jpg?itok=oOJdoWfC
Cricketer Rishabh Pant signs up with Moj

New Delhi: Cricket buffs can now look forward to connecting with cricketing sensation Rishabh Pant on short video app Moj. Ace wicket-keeper and batsman, Pant is the first Indian cricketer to join the app. "He will be sharing exclusive content from his cricket tours, thrilling action moments from...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623659022622.jpg?itok=4l_yXDgC
Aaron Herps appointed GM for AVIA's Coalition Against Piracy

KOLKATA: The Asia Video Industry Association (AVIA) has appointed Aaron Herps as the general manager of its Coalition Against Piracy (CAP), following the departure of Neil Gane who moved on to take up a position with the Alliance for Creativity and Entertainment (ACE). Herps joined AVIA in 2019 as...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/sony.jpg?itok=bVASSUwy
OTT industry working on compliance with new IT rules

The new regulations introduced for over-the-top (OTT) platforms continue to draw controversy. This time for the delay caused by OTT platforms and digital news publishers in ensuring full compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Codes) Rules, 2021.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/zee5.jpg?itok=s1B0LhmE
Zee5 strikes up partnership with TVF

OTT platform Zee5 has announced a content partnership with TVF (The Viral Fever). After introducing Radhe: Your Most Wanted Bhai and Friends: The Reunion last month, the platform has now amped up its existing robust content library with more content of inherently Indian stories that resonate with...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/13/photogrid_plus_1623566185396.jpg?itok=Ui5bYtt4
GUEST COLUMN: The changing landscape of social networking platforms in India

Mumbai: Social networking and social media have evolved tremendously over the years. Social networking platforms have played a major role in facilitating the collaboration of people with similar interests by providing a way for people to interact instantaneously, without barriers, and using tools...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/11/dr-g-dhananjayan.jpg?itok=cyH0HvYe
SonyLIV on-boards Dr G Dhananjayan as head of Tamil content

Sony Pictures Networks India (SPN) on Friday appointed Dr G Dhananjayan as head - Tamil Content, Digital Business for its streaming service, SonyLIV.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required