Eros Now partners with Live Satellite Media to bolster presence across India

Live Satellite Media is now eyeing tie-ups with six o OTT platforms


Mumbai: South Asian entertainment platform Eros Now has partnered with Mumbai-based Live Satellite Media, part of the ABS group to ensure delivery of video services across all parts of the country. As part of the deal ABS Subsidiary, Live Satellite Media will distribute and enable Eros Now subscriptions through various modes, including unique bundling, prepaid codes, and API integration of the SVOD platform across its extensive customer base. 

“We will do bundling of various OTT apps and will distribute to ISP, MSO, LCO & other platforms all India. This will be a unique distribution of bundling of all OTT platforms under one company,” said ABS Group CMD Atul B Saraf. “And, by partnering with Eros Now, we can offer a unique experience of OTT platforms to our customers. We will leverage our 30 years of distribution network management experience to ensure the service reaches the multicultural and multilingual audience at large.”

A noted multi-system operator- ABS Group carries a strong presence in Mumbai for 30 years. Live Satellite Media was founded in 1996 to distribute corporate advertisement on cable networks across India with over 2000 MSO affiliated to it. In 2004 India's only health & wellness channel was launched by the group with 100 per cent in-house production with more than 1000 hours of library. In 2008 through its subsidiary ABS Media Service had distributed various satellite channels on all platforms for carriage fees & revenue as pay channel. ABS also owns various other companies such as ABS digital cable, ABS broadband services.

The company is now in the process of finalising as many as six OTT platforms. “We should be able to close it by next month,” said Saraf, who has been in the Satellite and Cable TV Industry for over 30 years. In 1994 he founded Seven Star Satellite Cable Network in Mumbai which became one of the biggest Independent Multi System Operators.

Talking about the partnership, Eros Now, senior vice president – distribution and alliances, Manpreet Bumrah said, “This partnership is unique and enables us to tap into Live Satellite Media’s massive distributions network of customers and serve them with Eros Now’s enormous library of Bollywood movies, originals, music, short-format content, and more.” 

Latest Reads

Netflix’s India ambitions surpass Rs 3000 crore investment

Mumbai: Global streaming platform Netflix will pump more money into producing content in India, said chief executive officer Reed Hastings. The key executive of the streaming giant was speaking to Business Today’s global business editor Udayan Mukherjee in an interview.

iWorld Over The Top Services
Lionsgate Play to exclusively premiere 73rd Emmy Awards in India

Mumbai: Starz’s streaming service Lionsgate Play has announced that it will be exclusively premiering the 73rd Emmy Awards on 20 September at 5:30 a.m in India. The latest edition of the Emmys will be hosted by Cedric the entertainer and unlike last year’s largely virtual event, it will have an in-...

iWorld Over The Top Services
SonyLIV launches first Malayalam offering 'Kaanekkaane'

Mumbai: SonyLIV’s first Malayalam offering “Kaanekkaane” is set to premiere on 17 September. Directed by Manu Ashokan, the film features Aishwarya Lekshmi and Shruti Ramachandra in lead roles. “SonyLIV has opened a door of opportunities for the Malayalam film industry to showcase its content. ...

iWorld Over The Top Services
Starz streamer Lionsgate Play launched in Malaysia

Mumbai: In continuation of its expansion in Asia, Lionsgate-owned Starz on Friday announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia. The service is being introduced in association with Telekom Malaysia (Unifi TV).

iWorld Over The Top Services
ARPU target 200; Indian mobile subscribers trudge along at Rs 94.87

Indian mobile subscribers consumed 11.76 Gb of data on average per month and generated an average revenue per user (ARPU) of Rs 94.87 at the end of December 2020, according to Telecom Regulatory Authority of India (TRAI).

iWorld Telecom
ZEE5 campaign promoting 'Helmet' garners 85 mn reach

Mumbai: ZEE5’s 360-degree campaign called #HelmetOn promoting its latest release "Helmet" has reached over 85 million people through various ATL and BTL activations, according to the streaming platform. The campaign brought together celebrities and influencers like Ayushmann Khurrana, Sanya...

iWorld Over The Top Services
MX TakaTak announces exclusive launch of 'Kanta Laga'

Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track "Kanta Laga" from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh.  As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive...

iWorld Over The Top Services
Prime Video rolls out Amazon original profile image feature in India

Mumbai: In continuation of its recently launched global feature, Amazon Prime Video customers in India will now be able to take on the persona of their favourite character from Amazon India originals as their profile avatar on the streaming service.  

iWorld Over The Top Services
Airtel unveils new prepaid plans bundled with Disney+ Hotstar benefits

Mumbai: Telecom major Bharti Airtel Ltd (Airtel) has unveiled its new prepaid mobile plans that come with high-speed data, unlimited calling, daily SMS benefits as well as one-year free access to streaming platform Disney+ Hotstar. "With Disney+ Hotstar subscription, users will get access to live...

iWorld Telecom

Sign up for our Newsletter

subscribe for latest stories

* indicates required