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Eros Now partners Paytm, Mobikwik & Freecharge

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MUMBAI: Eros International pls, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) platform, has entered into multiple significant partnerships in India with three major electronic payment platforms -- Paytm, Mobikwik and Snapdeal-owned Freecharge -- who are the forerunners in the online payment industry in India.

Eros Now, with 55 million registered users worldwide, is Eros International plc's leading on-demand Bollywood entertainment network, on most Internet-connected screen including mobile, web, and TV.

Paytm, one of India's largest electronic payment platform, has seen over five-fold rise in active users post demonetization at over 150 million users. Mobikwik, the Gurgaon-based company, has recorded a user base of 40 million with a growth of 40% in their daily app downloads and Freecharge, a Bangalore-based company, has been witnessing a steady growth of 15% in their monthly transactions with over 50 million users. Eros Now has tied up with these leading online payment platforms for easier and effortless transactions for its users.

Commenting on the associations, Eros Digital Rishika CEO Rishika Lulla Singh said, “With the recent demonetization move in India, the online payment industry has seen a surge and we see that as beneficial for our world class OTT platform Eros Now as more of our users now can use any of the leading Indian e-wallet service providers such Paytm, MobiKwik or Freecharge to subscribe to Eros Now’s massive library of premium content and other unique features. I am excited about our exponential growth and confident we will continue to establish leadership position with first mover advantage.”

Eros Now offers the widest library of films, music, premium television and regional content for packages of Rs 49.00 and Rs 99.00 per month in India.

Eros International pls is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media.

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