iWorld

Eros Now partners Microsoft to build next gen online video platform by leveraging Azure

The partnership will also boost Microsoft’s expansion in India.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/20/Peggy_Johnson-Rishika_Lulla_Singh.jpg?itok=rRlNqVFf

MUMBAI: Eros Now, the digital arm of Eros International Plc announced a collaboration with Microsoft  to build a next generation online video platform on Microsoft Azure targeted at better consumer experience. The partnership will also help the latter to expand in the Indian market as it is one of Microsoft’s first forays into India’s crowded digital video space.

“India is one of the fastest-growing digital entertainment and media markets worldwide, driven by the growth in online video content.  AI and intelligent cloud tools will be the next drivers of the media business and will impact everything from content creation to consumer experience.  We are very excited to work with Eros Now to redefine the online video watching experience for consumers,” Microsoft India president Anant Maheshwari said.

Using Microsoft Azure and Azure Media Services, Eros will develop a new, intuitive online video platform. The new platform will provide seamless delivery of content for its consumers across geographies and languages, supported by a robust infrastructure including Azure Content Delivery Network (CDN).

Eros will work to create new interactive voice offerings for consumers, powered by Azure AI tools, including OTT app video search experiences and voice search for video content across 10 Indian languages.

“The online video market has brought a paradigm shift in the way technology is used and will be used to enhance the customer journey and user experience. We at Eros Now have been the earliest movers in the adoption of technology which is a core strength of the brand. The objective and the goal of this collaboration is to ensure we become the primary innovators for the video business and a gold standard for the others to follow. We have immense respect for Microsoft as a company to help us innovate and pave the path for the next generation of online video,” Eros Digital CEO Rishika Lulla Singh said.

To increase consumer satisfaction and loyalty, Eros will create an engine to deliver personalised content recommendations for consumers by leveraging its own user data, combined with Azure AI, analytics, Cloud Data Warehousing solutions and Azure Media Services.

Microsoft, Corp said, “As an innovator in on-demand video, Eros Now has been transforming the way millions of people access and consume content. By using our combined expertise across technology and media, we have an opportunity to build on that foundation and re-imagine entertainment for the rapidly growing audience of digitally-connected consumers in India," Rishika Lulla Singh executive vice president Peggy Johnson said.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/content.jpg?itok=lhTCBl1x
Content creators discuss binge-worthy content at Vidnet 2019

Binge-watching has become synonymous to over the top (OTT) platforms and content. Indiantelevision.com’s summit Vidnet 2019 had an interesting panel discussion on creating binge-worthy content. The panel was moderated by Indiantelevision.com founder CEO and editor-in-chief Anil Wanvari while MX...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/voot.jpg?itok=Qe2Nu0K6
VOOT brings non-stop new entertainment from India’s biggest reality show “BIGG BOSS”

MUMBAI: 13 celebrity contestants, 1 House, 15 weeks, 1 winner and memories galore! Nations biggest entertainment show vivo V17 Pro presents BIGG BOSS is back on COLORS and India’s second largest premium AVOD platform VOOT is all set to make it bigger and better for its fans this year.  After the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/SOCIAL.jpg?itok=9BG8XTTs
84% of Instagram users are likely to shop using the platform

MUMBAI: The digital and social media agency from Dentsu Aegis Network, WATConsult, under its market research division, Recogn, has launched its latest report on Instagram in India from a user's perspective.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/realme.jpg?itok=GhkkEAya
realme launched India’s biggest campus concerts, realme Sundowners

MUMBAI: realme, the fastest growing smartphone brand in India that resonates with the young generation, has announced a series of events for the youth to kick-start the seasonal festivities. The brand will be hosting “realme Sundowner” with celebrities like  Guru Randhawa and Divine in 4 cities,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/jio.jpg?itok=c6HHUcxu
India Ratings and Research says R-Jio's tariff hike to support industry ARPU

India Ratings and Research (Fitch Group) believes Reliance Jio Infocomm Ltd’s (R-Jio; ‘IND AAA’/Stable) decision to start charging Rs 0.06/minute through top-up vouchers on outgoing voice calls to other networks would improve its average revenue per user (ARPU) by about Rs 9 and EBITDA by 15 per...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/snapdeal.jpg?itok=ve1r8cg4
Snapdeal Snap Diwali Sale: price cuts on smartphones below 5,000

MUMBAI: Snapdeal’s 3-day Snap Diwali sale begins today.  The sale has deals on affordable smartphones under Rs 5000. A range of colour feature phones starting 299 will also be available on sale. Here are the top mobile deals in the Snap Diwali Sale: The LG Spirit is listed at a price of Rs 3404....

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/voot.jpg?itok=reNhYAwN
VOOT Studio partners with TikTok to launch “Work It Up” a celebrity chat show with an educational-fitness twist

MUMBAI: VOOT, India’s second largest premium video on demand platform      has collaborated with TikTok, world’s leading short video platform,  to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in the all new celebrity chat show- TikTok India presents “Work...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/mxplayer.jpg?itok=jpRE5NxB
MX Player expands its content library and announces a two channel partnership with IN10 Media Network

MUMBAI: Offering viewers “Everytainment” with its wide range of offerings, MX Player – India’s leading entertainment streaming platform has emerged as the preferred destination for all things entertainment.  Be it their multi genre MX originals, a vast library of 1,00,000 + hrs of online streaming...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/sameer.jpg?itok=c-3Dp1KU
Sameer Pitalwalla to move on from Culture Machine

MUMBAI: Culture Machine Media CEO and co-founder Sameer Pitalwalla will be moving on from his current role by the end of December 2019. He will continue with Rainshine Entertainment, the holding company of Culture Machine. He will continue as an advisor and will oversee some of its existing long-...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories