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Eros Now expands digital footprint in Africa

Premium Bollywood content will be available with English subtitles in African countries.

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Mumbai: Eros Now, the video streaming service owned by Eros STX Global Corp, on Friday announced the partnership with Digital Media 333 (DM 333), an African OTT entertainment platform.

With this association, Eros Now’s premium Bollywood content line up with new and classic Bollywood films, originals, exclusive online premiers, and more wide-ranging content in Tamil, Telugu, Hindi, Punjabi, Gujarati languages will be available with English subtitles for audiences in African countries such as South Africa, Nigeria, Ghana, Kenya, DRC, Mozambique, and Tanzania.

DM 333 will be offering seamless entertainment through the recently launched AVVATTA, a complete digital mobile entertainment experience.

"As a leading global premium SVOD platform, it is our constant endeavour to deliver entertainment to audiences worldwide," said Eros Now, CEO, Ali Hussein. "Indian content has been receiving greater interest globally and Africa remains one of the most significant markets for players offering the best of Indian entertainment. The partnership enables Eros Now to build a deeper connect in African countries and cater to their growing demand for online streaming.”

As per the Digital TV Research report, the African OTT market is set for an explosion over the coming years, with the market set to reach $1.7 billion by 2026. SVOD services will continue to make up the bulk of the market. 

"With the growing Indian content consuming population in the African region, this association will further strengthen and satiate the demand for Indian entertainment content amongst its viewers and expand Eros Now’s reach in international markets," the platform said in a statement.

“African people are constantly looking for premium entertainment experience and are in love with Indian content. I spotted this gap and realised it is the right time to offer premium content to South Africans at an affordable subscription,” said DM 333, founder, Surie Ramasary.

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