iWorld
Report on Shemaroo

Eros Now enters into strategic distribution partnership with Vayam Technologies

Eros Now plans will be available through across districts in Uttar Pradesh.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/17/eros.jpg?itok=1STOGvUY

MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, a global Indian entertainment company, announced its agreement with Vayam Technologies Ltd to distribute the OTT platform across districts of Uttar Pradesh through its common service centres (also known as Jan Seva Kendra). Eros Now will be part of Vayamtech's business to customer (B2C) services that provide access to village-level entrepreneurs (VLEs), hosted on its platform.

Eros Now's availability at nearly 20,000 common service centres, one of the largest government-approved online service delivery channels, across 21 districts in Uttar Pradesh will enhance the reach of the leading online video streaming platform and shall cater to more than two million consumers in the rural areas of the above mentioned state.

Eros Now CEO Ali Hussein said, "The alliance  between Eros Now and Vayamtech is a result of our common belief in using the power of the internet to offer the best services to customers across India. The people of rural India are increasingly using the internet for their daily needs, and it has now become imperative for businesses to offer rural audiences with seamless access to services. Eros Now's distribution through Vayamtech network of common service centres will offer the massive audience base the best of online video streaming service." 

As per the Internet & Mobile Association of India's (IAMAI) report, rural India houses 227 million active internet users, 10 per cent more than urban India's about 205 million, as of November 2019. The association, therefore, acts as a perfect distribution mechanism for Eros Now through common service centres (multiple-services-single-window delivering government and private essential services) that will not only deepen Eros Now's reach in the state but also aims to bring socio-economic upliftment in rural areas.

Vayam’s know-how and familiarity of working for people at bottom of the pyramid extends across multiple states reaching millions of rural citizens. Adhaar Enrolment, Census and Surveys, e-district, CSCs, Facilitation Centres, Banking, Insurance, Product Delivery etc. have facilitated in reaching out to 70 per cent of rural population residing in states of Rajasthan, Uttar Pradesh, Gujarat, Madhya Pradesh and Bihar. 

Vayamtech executive director Jitendra Tiwari added, "OTT platforms across India are witnessing huge demand and adding Eros Now in Vayamtech's services will result in revenue yielding for the brand by benefiting the customers with easy access to online entertainment. Uttar Pradesh is a massive market and our common service centres across 21 districts in the state is an ideal model for the delivery of the entertainment platform."

Uttar Pradesh is certainly one of the biggest Hindi speaking markets and Eros Now's massive content catalogue comprising over 12,000 Bollywood movies, original shows, short-format content category Quickie, music and more will offer the best of online entertainment experience. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/img_23042021_183659_800_x_800_pixel.jpg?itok=15zCBDgM
RCB skipper Virat Kohli jumps onboard MX TakaTak app

Mumbai: Amidst the burgeoning cricket fever that has engulfed the nation, MX TakaTak recently announced itself as the official short video partner for seven IPL teams. Now, the platform has roped in global cricket icon Virat Kohli, who has signed on as a member. The Indian captain will not only...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/img_23042021_144657_800_x_800_pixel.jpg?itok=tIRELUIl
Facebook to start testing ads on Instagram Reels

New Delhi: Social media giant Facebook Inc said on Thursday that it will begin testing advertisements on Instagram Reels in India as it aims to expand revenue from its short-form video feature. It will also launch this feature in a few other countries including Brazil, Germany, and Australia. The...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/23/photogrid_plus_1619158778068.jpg?itok=gWvdgqrj
Covid care: Zomato launches new feature for emergency food delivery

NEW DELHI: Restaurant aggregator and food delivery company Zomato has rolled out a priority delivery feature that will let customers receive food orders during Covid emergencies.  Zomato founder Deepinder Goyal confirmed this news on his Twitter account, which was later shared on the app's official...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619090420994.jpg?itok=uxUakj3Y
Chingari focuses on Marathi market with Kadak Entertainment team-up

MUMBAI: Popular video-sharing app Chingari has entered into an agreement with Kadak Entertainment in a bid to affirm its presence in the Marathi regional market.  Started by two women entrepreneurs Shruti Akshay Munot and Mayoorii Swwapnil Munot, Kadak Entertainment has created three marquee...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619087965974_0.jpg?itok=jGDN76iY
Flick registers 42 mn+ views, 100 mn+ impression across social media

KOLKATA: The Zoom Studios’ short-format content brand Flick has registered 42 million+ views and 100 million+ impression across The Zoom Studios YouTube channel, Facebook and Instagram. With powerful 40 individual stories, Flick has produced an exclusive suit of short format videos that captures a...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619087456029.jpg?itok=2RoxeEqQ
Short video platforms rise with Bharat positioning

KOLKATA: The star of user-generated content was on the rise in India due to TikTok, only to be abruptly curtailed when the government banned the Chinese-origin app. Now, nearly a year after TikTok’s exit, a number of homegrown short form video platforms have emerged to plug the gap. It seems that...

iWorld Video On Demand
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/maya.jpg?itok=BvZo8ZVE
Twitter APAC VP Maya Hari lands global role

NEW DELHI: Twitter Asia Pacific vice president & MD Maya Hari has been assigned a new global role as VP of global strategy and operations. She will continue to be based in Singapore, and will lead a global team.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/disney.jpg?itok=fiYSTr9H
Disney inks massive deal with Sony to stream ‘Spiderman’ & other films

NEW DELHI: After months of see-sawing and multiple rounds of negotiations, Disney has signed a deal with Sony Pictures that will allow Disney+ to stream Spiderman and other Marvel properties in the United States after they play on Netflix. Disney revealed that it will also add a significant number...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/fb_0.jpg?itok=JBsIhs_L
Delhi HC dismisses WhatsApp, Facebook pleas against CCI order

New Delhi: The Delhi high court on Thursday dismissed the plea filed by Facebook and WhatsApp challenging the Competition Commission of India (CCI) order directing a probe into its controversial new privacy policy. The court said it found no merits in the petition and refused to quash the CCI probe.

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories

* indicates required