iWorld

Eros Now Channel live on Wasu Media for Chinese users

Eros Now is the only OTT player with live services in China

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/08/erosnow.jpg?itok=wwccuYlm

MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a global Indian Entertainment Company, in 2019 had announced a partnership with Wasu Media, a major cable television, broadband network OTT and IPTV service provider in China. Eros Now is pleased to reveal that the service is now live on Wasu Media in China and able to deliver Bollywood and digital original series to the Chinese viewers.

Eros Now further cements its position as a pioneer as it is the only Indian OTT player which will have live services for Video on Demand in China, including on Wasu Media and iQiyi.

Wasu Media, which has a strong base in the country, reaches 125 million users via its Cable TV, OTT and IPTV distribution network to more than 100 cities in China is now providing Eros Now a platform to further expand its subscriber base. The partnership will enable Wasu Media to provide Bollywood content as a SVOD service to Chinese viewers and further enhance the demand that Bollywood content has seen in China over the last few years.

There is a massive cultural overlap in the viewing behaviour of Chinese audiences with that of South Asian audiences. This has been demonstrated by the success of movies like Dangal, Bajrangi Bhaijaan and Andhadhun released in China over the last few years with significant success at the Chinese box office. The trend now has escalated to digital platforms with Eros Now at the forefront with this transformation of building viewership of Indian movies with digital viewers in China.

Eros Digital chairman & CEO Rishika Lulla Singh said, “Eros Now is the most popular destination for Bollywood & Indian movies across the globe. We are glad to go live in China in partnership with Wasu Media which caters to 125 million users in the country. The partnership with Wasu Media and uCast ties in with our ethos of connecting with Bollywood fans across the world. Through such alliances, we will continue to build on our global reach for Eros Now.”

Wasu New Media Operations general manager Lu DanQiang said, “Wasu Media's partnership with Eros and uCast significantly promotes the development of Indian film and television in China, delivering more Bollywood content to Chinese audiences. Chinese film fans now have the opportunity to watch high quality Indian film and TV content, which is win-win cooperation for both parties.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/mx.jpg?itok=oqE2Pikk
MX Player inks content deal with Paramount Pictures, Sony Pictures Television India

MUMBAI: MX Player, a home-grown OTT platform, has inked a content deal with international studios like Paramount Pictures and Sony Pictures Television India, becoming the first platform to do so. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/alt.jpg?itok=qt-WncS1
ALTBalaji partners with PayPal

MUMBAI: ALTBalaji, one of India’s leading homegrown OTT platforms, has joined hands with popular payment gateway PayPal, to ensure its audiences non-stop entertainment and offering them a host of convenient payment experiences. As a part of the association, audiences via a PayPal payment can get a...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/nico.jpg?itok=LOq0j4A5
Moonbug eyes the Indian kids’ content market

Kids-focussed entertainment company Moonbug is betting big on the Indian market with its wide bouquet of appealing kid fare for pre-school children. The company – which acquires, creates and distributes content for kids – is in active discussions with some of the leading platforms in India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/likee.jpg?itok=NzLcNrai
Likee collaborates with VYRL Originals to promote their latest release #LaalChunariya by Akull

MUMBAI: Likee, global short video creation platform from Singapore-based BIGO Technology Pte Ltd, has collaborated with VYRL Originals to promote their recently launched song - #LaalChunariya by the latest sensation in the industry, Singer, Songwriter – Akull. The song is a beautiful infusion of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/EPICON_0.jpg?itok=IBnFyCpP
EPIC On brings season 2 of 'IQ Panga'

MUMBAI: EPIC On – India’s Storytellers is ready to host a more exciting and challenging Season 2 of the daily digital quiz, IQ Panga, to engage audiences across age-groups on the platform. IN10 Media’s premium OTT platform, EPIC ON, gearing for a revamped avatar, bolstered with a wide variety of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/netflix.jpg?itok=mpQyssuk
Netflix to contribute $1 mn to the Producers Guild of India Relief Fund

MUMBAI: In response to the shutdown of film and TV production in the country since last month, which left thousands of crew and cast without jobs, streaming giant Netflix has announced a contribution of  $1 mn (approximately INR 7.5 crore) to the Producers Guild of India (PGI) Relief Fund.  

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/hungama.jpg?itok=7cbkUqwc
Hungama Play launches ‘Comedycha Raada’

MUMBAI: Hungama Play, a leading video-on-demand platform owned by Hungama Digital Media, today launched ‘Comedycha Raada’, a Hungama Original featuring stand-up comedy acts in Marathi. The show includes 10 episodes and features a total of 21 aspiring comedians performing fresh, topical and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/docubay.jpg?itok=FgLHw0EK
DocuBay premieres 'Epicenter: 24 hours in Wuhan'

MUMBAI: After bringing some extraordinary titles across politics, crime, human issues in recent times, DocuBay adds a new and very topical film to its rich content library. While the world grapples to deal with the invisible enemy, this documentary brings to fore how the people of the city banded...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/zee5_0.jpg?itok=iapt7Tz6
Times Prime offers complimentary ZEE5 subscription to entertain during COVID-19 social distancing

MUMBAI: As more and more people stay home following state-imposed lockdowns or self-quarantine due to rising cases of COVID-19, Times Prime has partnered with ZEE5 to offer digital entertainment to all those who are confined to their home during this unprecedented situation. As part of this...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required