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Eros Digital ropes in former Google exec Ali Hussein as COO

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MUMBAI: Kishore Lulla-Rishika Lulla Singh-run Eros Digital is muscling up. The digital content streaming and distribution company has signed up former Google and You Tube executive Ali Hussein as chief operating officer (COO). Rishika Lulla Singh is the CEO of the company.

Hussein will be spearheading Eros’ digital initiatives including Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform.

Hussein is a co-owner of Monozygotic Productions promoted by Rajiv and Raghu Lakshman, Rajiv Luthria, Siddharth and Rahul Tewary (of Swastik Productions). Sources indicate Hussein will continue to retain his substantial stake in the company.  Monozygotic is behind reality show MTV Drop Out Pvt Ltd, which was launched last year.

Rishika Lulla Singh said, “We are delighted to have Ali join the leadership team at Eros. The impact of digital technology on media consumption is growing at a rapid space, making this sector one of the most exciting in present times. At ErosNow, we are in a robust growth phase and continue to reinvent ourselves as a digital company. With Ali’s experience in media, entertainment and the digital space, we look forward to further capitalising our digital expansion strategy and I wish him all the best.”

Prior to Monozygotic, Hussein was head of media partnerships, You Tube, where he spent around two and a half years. Before YouTube, he was assistant vice president of digital at Viacom18—looking after Nickelodeon, MTV and Colors—over a three and a half year period. And prior to that, Hussein was assistant general manager at Hungama Mobile.

Speaking on his appointment, Hussein said, “This is an exciting time for the Indian digital landscape and we are poised to become India’s largest digital entertainment company. I truly believe Eros Now is an established global player that is best positioned to leverage this space with the strength of its vast content library and dominant market share and I am very happy to be a part of this opportunity to take the company to the next level”.

Earlier this year, Eros Now, the group’s streaming app, had announced a five million paying subscriber base globally. Eros Now has partnered players worldwide to expand its offerings, including Amazon across the US and the UK, Roku in the US, Canada and the UK, and T-Mobile in the US. The company most recently partnered LG for its Smart TVs worldwide, apart from having deals with companies such as Reliance Jio, Airtel, Vodafone, and Idea Cellular in India.

Eros Now is slated to launch its original shows soon.

Also Read:

Eros Now Available on Amazon Channels

2017: The year OTTs went regional in India

Eros reports higher profit margin despite fewer releases

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