DocuBay goes live on US-based streaming service Struum

Its SVOD content will be showcased on the aggregation platform


Mumbai: DocuBay, the global documentary platform by IN10 Media has partnered with the US-based streaming service Struum to offer the OTT’s SVOD content to the US market.

Under this partnership, the aggregation platform created by senior-level Disney and Discovery executives will allow consumers to discover and consume content from DocuBay’s library via a credit-based exchange system with a single subscription.

DocuBay’s premium (SVOD) factual entertainment content across multiple genres like biographies, sports, nature, science, technology, and more will be made available. Some of the flagship documentaries are "Himalayan Gold Rush", "The Creepy Line" and "WHO is in control".

The partnership will enhance DocuBay’s growth plans to increase the availability to more audiences - around the world, expanding its global presence and growing its user base, it said in a media statement.

DocuBay, vice president, strategy, Girish Dwibhashyam said, “The digital streaming ecosystem has been evolving for some time and content curation, aggregation is increasingly playing an important role in helping users to find what to watch. DocuBay’s content reaches out to a vast set of audience from across the globe and this partnership with Struum will help viewers in the US sample our premium content.”

Struum CEO Lauren Devillier said, “Premium content like DocuBay is an excellent addition to Struum with its broad library of documentaries from filmmakers across the globe. With this new offering, Struum subscribers will have the opportunity to explore an incredible array of films they might have not otherwise been able to discover outside the Struum streaming service.” 

Latest Reads

Prime Video displaces Netflix to take top spot in Parks Associates' top 10 list of OTT SVoD services in US

Mumbai: Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm's OTT Video Market Tracker. The research firm reports that 83 per cent of broadband households have...

iWorld Over The Top Services
Virtual identities are connecting ageing brands with younger audiences: dentsu’s Jamie McConville

Mumbai: In a presentation at the MGEN Summit, which was organised by Animation Xpress and explored the areas of the metaverse, games, esports, and NFT, densu's director of global solutions Jamie McConville noted that virtual identities are connecting ageing brands with younger audiences. Virtual...

iWorld Over The Top Services
Focus needs to move from eyeballs to mindshare for brands to use gaming effectively: AnimationXpress' dentsu MGEN Summit

At a session at AnimationXpress' dentsu MGEN Summit that looked at how brands can tell stories through gaming as a medium, several points were made. One is that lots of work needs to be done for brands to use gaming effectively in a digital marketer’s strategy.

iWorld Over The Top Services
Game Awards: Disney+ Hotstar, Voot, MX Player, Airtel, Rooter & Loco to stream the event on 9 Dec

Mumbai: The Game Awards, an award show for the gaming industry, will be in its ninth edition in 2022. It has announced the on-ground event at the Microsoft Theatre in Los Angeles in December. Nodwin Gaming, the gaming and esports arm of Nazara Technologies, with streaming partner Disney+ Hotstar,...

iWorld Over The Top Services
dentsu’s ‘For the Game’ report: The Rise of the Gaming Culture

Mumbai: dentsu Gaming has released its report - ‘For the Game’ - in collaboration with Indiantelevision.com. This report delves into the rise of the gaming culture, exploring the prevalence and variety of gaming behaviours, and how the gaming culture and the broader Indian culture influence one...

iWorld Over The Top Services
Gaming is witnessing an evolution in terms of time spent: dentsu’s MGEN Summit

Mumbai: At the MGEN Summit organised by Animation Xpress in collaboration with dentsu Gaming on December 2, one of the sessions aimed to decode how the gaming consumers’ behaviour has evolved. The speakers were SuperGaming CEO and co-founder Roby John, CrazyLabs India head of studio Surojit Roy,...

iWorld Over The Top Services
dentsu’s GEM awards: Gaming, e-sports and metaverse shine all the way through

In a star-studded event held at The Lalit, Mumbai, on 2 December, dentsu Gaming in partnership with Animation Xpress launched The Gem Awards to honour excellence throughout the gaming, e-sports, and metaverse industries.

iWorld Gaming
BBC Studios invests in Turbine Studios

BBC Studios, the main commercial arm of the BBC, has taken a minority investment in British premium scripted indie production company Turbine Studios, the company behind global hits such as Small Axe (BBC/Amazon), Munich: The Edge of War (Netflix) and Oscar and Bafta winning writer/director Steve...

iWorld eNews
32 per cent of Indian gamers play daily and 52 per cent play weekly: says ‘For the Game’ report

In an extravagant affair, dentsu Gaming launched its gaming report ‘For the Game’ in collaboration with Indiantelevision.com. The launch took place at The Lalit, Mumbai on 2 December.

iWorld Gaming