iWorld

Disney+Hotstar to create digital in-stadia experience for IPL viewers

It has added new features for more wholistic experience

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/05/disney-hotstar.jpg?itok=pm-0Pu53

KOLKATA: India and Indian Premier League (IPL) fans are all gung-ho as preparations are on for the country's biggest sporting spectacle. The latest edition of the Indian Premier League is set to bring with it  a new ray of optimism and cheer for millions across the country who have been homebound courtesy Covid2019. While social distancing norms have disrupted the way live sports are enjoyed, Disney+ Hotstar VIP has innovated to bring home an in-stadium experience that is unparalleled in the world of sports - fans can join a virtual community that will allow them to enjoy the matches with their friends and fellow cricket lovers real-time, whilst sharing selfies and videos.

Upping the ante from the previous tournaments, this year Disney+ Hotstar VIP has added new features to the interactive Watch’N Play social feed that allows a nationwide virtual community of cricket lovers to share excitement and support while watching the matches live on the platform. Replicating the exhilarating roar of the stadium, fans will be able to determine the mood of the nation using an interactive emoji stream.

In a global first, cricket lovers will be able to join in the action by expressing themselves using ‘Hotshots’ selfies or a new video feature ‘Duets’ that lets fans create customized videos showcasing their rendition of famous shots and reactions of their favorite Dream11 IPL Heroes; the best of which will be broadcast on Star Sports.

The Walt Disney Company APAC president & Star and Disney India chairman Uday Shankar said: “Over the past few years, IPL has become the most loved sporting tournament in the country. After several months of the lockdown, we believe that this tournament can be a catalyst in ushering in new optimism and smiles in India, with millions of fans cheering together from all parts of the country. Our use of technology in presenting this immersive experience will not only set a global benchmark but also redefine the way we watch and enjoy sports in the coming years.”

The Dream11 IPL 2020 will only be accessible to new and existing subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium. Notably, Starting 19 September, all live matches will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP and Disney+ Hotstar Premium.

Additionally in an attempt to make it easier for people to subscribe, Disney+ Hotstar VIP has tied up with leading telecom companies in India - Jio and Airtel. Both partners will offer exciting prepaid recharge plans bundled with a 12-months subscription to Disney+ Hotstar VIP along with the convenience of buying these across either millions of Jio and Airtel retail stores using cash in or digital payments.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/vikram.jpg?itok=N6ORJbRK
Mzaalo launches AVOD platform

New Delhi: Mzaalo, a blockchain-based video streaming application today announced the launch of its AVOD platform. The gamified video ecosystem is designed to reward consumers for viewing content on the platform. Mzaalo's system is secured by blockchain, trusted infrastructure for content and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/ashish.jpg?itok=A5ST-DO4
Netflix’s Aashish Singh joins Lyca Productions

KOLKATA: Netflix India original film director Aashish Singh has called it quits. Singh has moved on to join Lyca Productions as CEO. Lyca Productions, one of the big names in the South Indian film industry, is looking to move into the Hindi movie space. Singh with his vast experience across brands...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/ankhi-das.jpg?itok=Rg3JKpsk
Facebook India's head of public policy Ankhi Das steps down

NEW DELHI: Facebook India’s head of public policy Ankhi Das has moved on from her current role. She was with the organisation for over nine years and was a core team member.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/airtle_0.jpg?itok=c4s9Jmnc
Bharti Airtel revenues jump 22 per cent in Q2

NEW DELHI: Telecom operator Bharti Airtel announced its highest ever consolidated quarterly revenue, reporting a 22 per cent jump driven by higher tariffs and a rise in data usage from a Covid2019-fuelled shift to remote working.  India revenues for the quarter ended 30 September was at Rs 18,747...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/27/ira.jpg?itok=KL_USAuK
Iravati Damle joins Zoom to lead public policy in India

MUMBAI: Zoom has hired Iravati Damle as head of public policy in India. In her new role, she will lead policy strategy, government affairs and advocacy for India. Damle will be reporting to Jonathan Kallmer, head of global public policy and government relations at Zoom. She will be based out of...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/26/idma.jpg?itok=s3JtL-fI
Digital media outlets launch self-regulatory body IDMA

MUMBAI: Digital media news outlets have launched a self-regulatory body, Indian Digital Media Association (IDMA) - a pro-nation, Indian-owned, Indian-edited and Indian-controlled digital news association. In a first, digital platforms have come together and formed an association that is aimed to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/par.jpg?itok=pVTu3lbO
Parliament panel issues summons to Google, Paytm on data privacy

MUMBAI: Google and Paytm have been directed to appear before a joint parliamentary committee on 29 October on the issue of data protection and privacy. Social media platforms Facebook and Twitter have also been called in to provide oral evidence. Meanwhile, e-commerce giant Amazon has refused to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/zee5.jpg?itok=KZ1qgJSx
ZEE5 Global named ‘Digital Content and Streaming Service of the Year’ at the 2020 Telecoms World Middle East Awards for 2nd consecutive year

ZEE5 Global, the largest and most comprehensive digital entertainment platform for Indian content, has won the ‘Digital Content and Streaming Service of the Year’ award for 2020 at the Telecoms World Middle East Awards for the second consecutive year.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/queen.jpg?itok=QwPHHznt
MX Player wins big at 2020 Asian Academy Creative Awards

MUMBAI: Streaming platform MX Player has won big at the 2020 Asian Academy Creative Awards. Its original web series Queen, starring Ramya Krishnan, bagged the best original program by OTT, while Times of Music brought home the trophy for best music/dance program.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required