iWorld
Report on Hindi News Viewership

Disney to launch international d2c OTT offering under Star brand in 2021

Through the new platform, it will explore the new PVOD model.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/05/star_1.jpg?itok=zX7igbAA

KOLKATA: The Walt Disney Company (Disney) is going more aggressive on streaming. It will launch an international direct-to-consumer general entertainment OTT offering under the Star brand in India in the year 2021.

The offering will be rooted in the content from the production engines and libraries of ABC Studios, Fox Television, FX, Freeform, 20th Century Studios and Searchlight. While in many markets the offering will be fully integrated into Disney+ platform from both a marketing and a technology perspective, it will be distributed under the Star brand in India.

“In terms of the general entertainment offering internationally, we want to mirror successful Disney+ strategy by using our Disney+ technical platform, rooting it in content that we already own and distributing it under a successful international brand that we also already own which is, of course, Star and then bringing it to market in a very close association to Disney,” The Walt Disney Company CEO Bob Chapek said in the earnings call after Q3 results. 

“In terms of the premier access idea, as you probably know, Disney tentpole blockbuster theatrical films can be fairly expensive to make and produce in order to get the quality that consumers expect from us and frankly to get the quality that we expect from us. Rather than simply rolling it into a free offering, we thought we would give again because we can test almost anything when you have your own platform. We thought we would give it a try to establish a new window - a premier access window to try to recapture some of that investment that we've got. All I'll say about our research is that it shows that such an offering under a premier access offering not only gets us revenue from the original transaction from the PVOD but also acts as a fairly large stimulus to sign up for Disney+,” he added.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/5g-service.jpg?itok=ik2-42Uk
PM Modi launches 5G services in India

On Saturday, prime minister Narendra Modi launched 5G services in India at the India Mobile Congress in New Delhi.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/shemaroo.jpg?itok=zSSa5qAK
With Filmrare, Shemaroo announces first-of-its-kind cinema on Decentraland metaverse

Mumbai: Shemaroo redefines the movie experience with the first of its kind, the Shemaroo Theatre. It will be accessible on one of the world’s most sought-after metaverse platforms—Decentraland, in partnership with Filmrare. This collaboration marks new beginnings for the global entertainment...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/omtc.jpg?itok=nxTsfl1I
One Take Media announces new OTT app Playflix

Mumbai: The global production & distribution house, One Take Media, is all set to step into the OTT space with its new app, Playflix. Playflix is a content-streaming OTT app with a subscription model and is one of the first apps in India to offer international drama content in 11 Indian...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/aha.jpg?itok=BgkMntgG
aha Tamil & Vetri Maaran’s Jallikattu-based ‘Pettaikaali’ to stream from this Diwali

Mumbai: aha Tamil is all set to offer yet another engrossing series titled Pettaikaali based on the world of Jallikattu. Collaborating with the iconic Vetri Maaran, one of the finest storytellers and filmmakers in the Indian film fraternity, the premise of this series will take the audience deep...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/2.jpg?itok=gv3o2z6Z
BBC Studios’ Natural History Unit to bring new podcast series from 4 October

BBC Studios has announced that producers of natural history programmes such as Planet Earth II and Blue Planet II are bringing their storytelling to audiences’ ears with a new podcast. Whether one is a nature lover, nature curious or haven’t yet realised nature is for one.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/starzplay.jpg?itok=gJPmw73M
International streaming service Starzplay rebrands as Lionsgate+ in 35 countries

Mumbai: Starz has announced that its premium international streaming service, Starzplay, will rebrand as Lionsgate+ in 35 countries. This coincides with a new brand look and graphics package, rolling out globally on 29 September 2022.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/jio_studios.jpg?itok=ktHFtmvW
Jio Studios & producer Mahaveer Jain launch Newcomers to encourage new talent

Mumbai: At Ficci Frames Fast Track 2022, Jio Studios along with producer Mahaveer Jain, launched an initiative, Newcomers. A consortium of 23 leading Indian filmmakers like Rajkumar Hirani, Rohit Shetty, Sukumar, Ashutosh Gowariker, Kabir Khan, Imtiaz Ali, Gauri Shinde and R. Balki, Aanand L Rai,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/nick_rusling.jpg?itok=uhCpFAyp
Stepathlon appoints sports industry veteran Nick Rusling as MD

Mumbai: Technology-driven fan engagement company, Stepathlon has appointed Nick Rusling, a veteran of the sports industry, as managing director. Rusling will be based in London and will report to CEO & chairman Ravi Krishnan.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/27/carvaan.jpg?itok=n929_hiO
Saregama launches Carvaan Mini remembering Late Lata Mangeshkar on her birth anniversary

Mumbai: On the 93rd birth anniversary of the iconic singer, the late Lata Mangeshkar, Saregama has launched a special edition – Carvaan Mini. This dedicated speaker carries 351 of the most iconic songs from the ocean of gems that Lata Ji created. This special edition has 351 pre-loaded songs sung...

iWorld Over The Top Services