Disney+ Hotstar takes direct-to-digital film releases a step ahead with ‘Multiplex’

Between July and October, it will be releasing a number of major Hindi films


MUMBAI: Disney+Hotstar takes direct-to-digital film releases one step ahead as it announces the launch of 'Multiplex' - a new section within the Disney+ Hostar platform. Between July and October, it will be releasing a number of major Hindi films. The Walt Disney Company APAC chairman and Star and Disney India president Uday Shankar said as people are strangled at home, they are looking forward to something to cheer up.  

“Our film industry will expand with direct-to-digital releases. Theatres, as well as digital screens, will grow and survive together. Even after when films started releasing on TV, theatres grew. Digital premiere will give a new life to the industry. We have 500 mobile screens in this country right now where films can be watched. If we can reach out to them, it will be a great outlet for the industry to showcase its creativity, tell stories. We should not see this as short-term tactical compromise, we should see as a big leap for our film industry,” Shankar said in a virtual press conference.

'Multiplex' will release 'Dil Bechara' as its first title as a tribute to late Bollywood actor Sushant Singh Rajput. Other films include Akshay Kumar and Kiara Advani’s Laxmi Bomb, the Ajay Devgn-Sanjay Dutt-starrer, Bhuj: The Pride of India, Alia Bhatt-Aditya Roy Kapur’s Sadak 2 , the Abhishek Bachchan-starrer, The Big Bull.

More to follow soon..

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