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Disney+ crosses 10 mn subs within days of launch

All subscribers are from a few international markets.

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MUMBAI: Disney’s much-anticipated OTT platform Disney+ has signed up 10 million subscribers within days of its launch on 12 November, from just a few international markets of Canada, USA, and the Netherlands, and in spite of the technical glitches consumers endured on the day of its launch.

Disney+ is yet to roll-out in many important markets.  The video-streaming service will be available in Australia and New Zealand from 19 November and more countries will join the list in the coming months. While Disney+ will not be launched in India, viewers will still be able to stream Disney+ content in India through Hotstar, even though there is no clarity on the time-frame yet.

As Disney+ starts rolling out in newer markets, the media conglomerate will see its subscriber base soaring and as per the latest Digital TV Research report, it could have over 100 million subscribers by 2025. The company itself estimates its subscriber base to be between 60 and 90 million by 2024.

Given Disney+’s unmatched content library strength, offering 500 films and 7,500 episodes of television, the OTT platform was bound to be an instant hit. However, 10 million subscribers from just a few international markets within days of its launch is a huge disruption in the OTT segment by any standard.

 To put this in perspective, video-streaming giant Netflix has only 150 million global subscribers after many years of existence. Hulu, another streaming service owned by Disney, has 28 million subscribers after its launch more than a decade ago.

The huge response to the Disney+ launch was not dampened even by the technical glitches people faced on the day of its launch that made its services unavailable for a few hours. The company cited higher-than-expected demand as a factor.

Disney+ subscribers will have access to over 500 movies, including three of the four highest-grossing films of all time - Avengers: Endgame, Avatar and Star Wars: The Force Awakens – as well as films from Marvel Studios including Captain America: Civil War, Guardians of the Galaxy, The Avengers, Iron Man 3, Doctor Strange, Guardians of the Galaxy Vol. 2, Captain Marvel, Iron Man, Thor: The Dark World, Captain America: The Winter Soldier, Iron Man 2, Thor, Avengers: Age of Ultron, Captain America: The First Avenger and Ant-Man.

In addition, Disney+ will offer content from National Geographic including the critically acclaimed and award-winning documentary Free Solo and the streaming debut of Science Fair.

Also in the library are all six of the original classic Star Wars films released between 1977 and 1999, in addition to recent blockbusters Star Wars: The Force Awakens and Rogue One: A Star Wars Story. At the end of 2020, the entire Skywalker saga will be available on the service. Besides, it has 30 seasons of The Simpsons, 18 Pixar movies – including Wall-E, Up, Monsters Inc., Finding Nemo, The Incredibles, Toy Story, Inside Out and Brave – plus thousands of episodes of Disney Channel and Disney Junior series. These include The Suite Life of Zack & Cody, Kim Possible, Mickey Mouse Clubhouse, PJ Masks and Jake & the Never Land Pirates.

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