iWorld

Discovery Plus subscription well ahead of estimation: Issac John

The OTT platform entered the country in March

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/09/Issac%20John.jpg?itok=sjVg1a6u

KOLKATA: Just as the pandemic starting snarling in India, Discovery Plus had only just taken off its OTT journey. However, the lockdown and the boost it gave to digital viewing seems to have aided the new entrant.  

“We launched on the eve of lockdown. So a lot of OTTs have data that how subscribers were moving before and how they are behaving after it. We didn't have that visibility. We were in the lockdown when we launched and consumption happened during the lockdown and we continue to live through this. But, our subscription estimates are actually well ahead of what we had estimated. There has definitely been a lot of consumer love that's come our way in terms of consumers going for Discovery Plus subscriptions,” says Discovery Digital (south Asia) business head Issac John.

Some other indicators, John said, were the 4.5 ratings for the app on App Store and Play Store as well as qualitative comments such as being able to watch with their families. He added that Discovery Plus is the only OTT player which works with two kinds of vectors. While one is essentially the lifelong learner’s vector, it is also catering to certain passion verticals. 

After getting consumer requests, Discovery Plus has also launched its service on Fire TV, even though its main priority was iOS, Android and mobile web. Android TV app is also on the way.

“We have seen time spent on Fire TV is 2.4x than the mobile format. I think what ends up happening is that when you consume content as premium as we have at Discovery Plus, your attachment to the content really goes up significantly That is also essentially like a clear sign on of how consumers love us on the big screen,” John added.

Discovery Plus, emphasising the big-screen delight experience, launched a new marketing campaign that runs across all 14 Discovery network channels as well as on all key digital platforms. 

“A part of our retention strategy is to ensure that the consumers have enough choice pertaining to the specific interests they came for. Moreover, at any point in time, in any given month, we will launch anywhere between 20 to 30 shows from our bank which is a mix of specials, exclusive acquisitions, etc,” John stated.  

John said that it would be launching some premium BBC titles to strengthen the learning vector as well as female-friendly content, which haven’t been exposed so far. 

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/bb.jpg?itok=_Z_ySdko
Wanted to create prototype for digital media with 'Bandish Bandits': Anand Tiwari

Anand Tiwari, the man behind Love Per Square Foot is back with yet another directorial venture Bandish Bandits. Tiwari is a stage actor and director known for his roles in films like Kites, Udaan, Aisha, and Go Goa Gone.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/dm.jpg?itok=YZjmY9b8
English GEC becomes top gainer in Chrome DM week 31

English GEC genre has become the top gainer in week 31, 2020 of Chrome Data Analytics and Media data. The genre grew by 3.66 per cent. In this genre, Colors Infinity gained highest OTS with 39.9 per cent in the six metros market.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/gdlg4.jpg?itok=LOpSD6IQ
Hoichoi collaborates with JioFiber

KOLKATA: The Bengali OTT platform hoichoi is now available for JioFiber customers. JioFiber customers on Silver and above plans will have access to over 2000+ hours of Bengali movies, Original Series and a wide array of content through the hoichoi Platform on their Jio Set- Top Box. Additionally,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/twitter.jpg?itok=R_gz4Y0a
Here’s how you can control who replies to your Tweets with Twitter’s new conversation settings

NEW DELHI: Twitter is where people go to see and talk about what’s happening. But sometimes, unwanted replies make it hard to have meaningful conversations. The service has been working to give people more control over their conversations. To this end, Twitter has globally rolled out a new update...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/apple.jpg?itok=Ng8YDrz4
Martin Scorsese joins Apple TV’s Hollywood roster with multi-year deal

MUMBAI: Award-winning filmmaker Martin Scorsese will produce film and TV projects for Apple Inc’s streaming service under a multi-year deal, the company said recently. This move comes after digital video platforms battle for Hollywood’s top talent. Scorsese, the maker of Netflix’s The Irishman and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/rahul.jpg?itok=4QHjpiR7
Rahul Sarangi joins MX Player’s new business as VP and head

KOLKATA: Streaming service MX Player is not only branching out into short-format video through MX TakaTak but also expanding its team. The Times Internet-owned platform has appointed Rahul Sarangi as MX Player new business vice president and head. Sarangi was earlier with TVF, one of the pioneers...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/sandeep.jpg?itok=CFrhaPm_
Sandeep Suvarna to head APAC marketing for Twitch

Adding more names to its growing senior management, live streaming platform Twitch has announced the appointment of Sandeep Suvarna as its APAC head of marketing.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/voot.jpg?itok=gRDRHrYK
VOOT amongst the top 10 brands in Talkwalker’s world’s most loved brands of 2020

KOLKATA: The marketing industry has been flooded with terms like ‘loyalty’, ‘trust’ and ‘engagement’ for many years. More recently the term ‘love’ has become an emotion beyond measure. But can people really love a brand?  Social analytics firm Talkwalker says people can and they do. Talkwalker...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/11/sh.jpg?itok=d31e-wif
"We are expanding our genres & focussing on chiselled storytelling": Juggernaut Productions' Samar Khan

Director and producer Samar Khan, who is known for his critically acclaimed war drama film Shaurya, is now weaving stories for digital platforms. Khan has now donned the hat of a creative producer for Avrodh on SonyLiv.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required